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Before transformation of your company from a Traditional to Digital, make sure your Chief Marketing Officer is digitally transformed first. Let’s be real. Most CMOs are old. They are from the old school of thought. They don’t understand digital completely. They lack clarity. So they play safe. They don’t understand when it comes to new platforms, content or behaviour. They reject the evolved or transformed digital output. So they ask their team/juniors to learn digital. But when it comes to approving, they reject...

When was the last time you had the hospital around the corner call you up? To tell you about their "admit one patient and get breakfast free" offers? Or when was the last time your family doctor told you about how his prescribed medicines are better than the other doctors in the area? Do they call and follow up on you showing up for your appointment? On the contrary, they make you wait for your appointments. All of the above was rhetorical, and we...

Which was the last blog of ours that you read? Maybe this is your first. I hope not. But if you take a glance through our past work. And think “sarcasm is strong with this one”. I would not blame you.  After all, sarcasm is the new black. Kidding. It’s who we are. It’s our brand tonality. In other words, we keep it real. That’s going to either make you like us. Or it’s going to make sure your frustration...

We are not a digital agency. Nope. Which instantly makes us not mediocre. Just kidding. Or am I? Getting to the point.  We are a consultant first & digital later. Digital and social media marketing consultant. With the mentality of a media company. You should too. Actually. Have a media company mentality. Maybe I’ll write a blog about that someday. Just maybe. Our vision is to rank among the top consultants in the world. Via digital platforms. We think we are competing with...

“Content is the price of entry for relevancy in our society”. Gary Vayerchuck said that and he is right whether you like it or not. Ebooks and other content are the 2017 version of a sales man for your business. They will push forward possible clients along the sales funnel (from TOFU to BOFU) The sole purpose of eBooks, among other content is to provide value. To provide complex and complicated information into simpler format. In the form of an infographic. This type...

A little incident happened to me on my social that week before. Because of which I had an epiphany and decided to write this blog. Patience is something very lacking for millennials. And most young guys and gals. I don’t blame them really. It’s hard when you want to achieve so much. You start moving too fast. But this behavior has bred a sense of taking short cuts. Want to learn email marketing? They would rather do a $10 online course. They will...

Hi there. Are you fresh out of college? Or maybe just bored of that job you took because your parents suggested? Or maybe that job you took was not what it seemed when you applied? Reaching out to companies and start-ups is a way out for a lot of these people. But maybe. Just maybe having a great CV and using it to leverage attention isn’t such a great idea anymore. Most of these companies don’t even check their mail. You probably...

How it started The term "sneaker" was popularized by Henry Neilson, an advertising man way back in 1917. Since Converse was founded. Kicks transitioned from the court all the way to the runway. From Charles Goodyear filing a U.S. patent for vulcanization. Processes that turns natural rubber into a durable product. To Nike founder Bill Bowerman creating a waffle-soled running shoe using his wife's waffle iron. To now, 3D printed shoes like the Adidas Future Craft. Sneakers have come a really long way. What started as a sub-culture is now omnipresent. Before you start it’s a good idea to familiarize...

What is a collaboration? According to aim, “a Collaboration is a working practice whereby individuals work together to a common purpose to achieve business benefit.” Most brands, big or small partner/collaborate with each other to dominate the idea of collaborations in the industry. But it can take many forms. Brands can not only collaborate with each other. Also with celebrities and tech companies. These partnerships can be low-key or high profile. They have the possibility to overshadow the fact that these collaborations can help...