Never The Elevator,

Always The Stairs

Focus on the process, not on gimmicks. Remember, there are no shortcuts

Product/ Service Understanding & Market Study

Spotting Opportunities & Trends, to evaluate if that the product/service fits accordingly

Goal Setting & Digital Asset Assessment

Goal should be set as per your Digital ecosystem and brand positioning on different digital platforms. Digital Asset assessment will help you identify your digital leakage

Persona Development

Persona and TG are different things. Persona is semi-fictional representation of your ideal customer based on market research and real data about your existing customers

Buyer & Content Journey Mapping

Content should be curated according to Buyer’s journey. It should be segregated into 3 Parts- ToFu, MoFu, BoFu of the digital content funnel

Incremental Digital Asset Optimization

Digital Asset must be optimized according to Buyer’s persona. Content must be published at the right place, at the right time, for the right people

Growth Hacking Strategy & Execution

Now, with all the contents & assets at our disposal, we can start executing our growth hacking strategy. It is only at this stage that you will start seeing results that exceed your expectations

Analysis & Reporting

Finally on a regular basis, you will receive reports about your digital asset’s performance that will help you measure the ROI

  • Subhobroto Chakroborty has 25+ years of experience in managing 30+ Top national/International brands. He has seen so many failures in his life that he exactly knows what works & what doesn’t.
  • The team is enthusiastic, passionate and always high on knowledge

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