When Your Ingredients are Right
CMOs & CXOs; here is how you can arrive at a strategy
Many CXOs press the skip button knowingly when it comes to doing the groundwork for a brand.
This can be hazardous if you, as a CXO, do the same for digital. To create the right chemistry with
users in digital you need to go stepwise. This can happen only after you have arrived at a unique strategy.
So, if you are looking forward to arrive at one, look right and fill in your details.