Hit Love, if you Like!
This company was launched on the 1st of April.
Just like we celebrate the day with practical jokes, that’s how I formed this company.
There is no denying the fact that ‘Digital’ is the latest buzzword that has taken India by storm.
With internet penetration walking its steps slowly in the lesser known regions of the country, the Indian population hooked on to the web is all set to explode.
We are not a digital agency. Nope.
Which instantly makes us not mediocre. Just kidding. Or am I?
Instagram launched a vertical video TV app to disrupt the market that is primarily controlled by YouTube.
This was done at a promotion event where people like Twitch and Fortnite Star Tyler “Ninja” Blevins, Vine and Instagram star Lele Pons; to name a few.
How Data-rich are you?
Business and clients come in all sizes and packages. So much so that every package has a unique taste of its own. While striking the right chord with clients can be fun and fulfilling, gauging their likes and dislikes can be equally cumbersome. But as time progressed, I as a marketer, witnessed an alarming gap in the knowledge of some of the strongest names in the market when it came to digital. Which is why I for the lack of another word am ‘venting’ this concern. So here is my question to you, are you Data Rich, Data Poor or simply Data Ignorant? No shame in admitting if you are ignorant and no brownie points for knowing that you are rich. This will simply stand as a reference point for all of us to see where we stand. So, with the categories drawn, let us try to figure out where we fit in. Shall we?
Why India talks digital, but acts less
There is no denying in the fact that ‘Digital’ is the latest buzz word that has taken India by storm. With internet penetration walking its steps slowly in the lesser known regions of the country, the Indian population hooked on to the web is all set to explode. So, as I paint a rosy picture for all you with this fact, I am forced to take your gaze to a scenario much in contrast to what I speak. Our country maybe shifting gears with digital prowess but the latent shift of marketers with respect to digital is dismal. As an Ex-CMO of many an organization, I have had the privilege of being stumped by a few experiences of marketers and clients who are not up to the game. Here are some of them to talk about.