Digital Brand Auditing helps figure out your Digital
leakage, which is preventing lead generation
It helps evaluate the relevance of your website to check if it’s properly indexed and well positioned (organic search results) by the search engines
It helps in evaluation of user engagement. It also helps in figuring out which social media platform is actively used by your persona and whether the content is adding value or acting like a typical sales man
The audit helps determine if the digital content is curated according to buyer's journey & segregated into 3 Parts- TOFU, MOFU, BOFU of digital content funnel.
By identifying the touch points affecting the business, the audit helps in evaluating whether the designs have been made by UX/UI experts after following the correct design trends & principles.
It helps understand how your brand is being perceived online. It is critical to control your brand. With the internet being a place where your identity, message, and perception can be altered by a few clicks