Which moron told you digital marketing does not require any expertise?
I know-it-all-attitude will kill you faster. Remember that’s why I have seen 98% failure rate among start-ups. Most founders have been seniors in their past organisations, and they believe that they know all. Their past success holds them back from learning. They hire unskilled resources and die faster. Typically, most leaders of start-ups believe they can learn everything and can effortlessly learn 15 to 20 various skills practised by doing crash courses & watching YouTube videos. If this were so easy, then IIT and MBA institutions would not even have existed.
You have an “I know it all” attitude towards digital marketing because your understanding of digital marketing is limited to posting random things on social media. And you expect digital results! Digital is a science, not an art. Where art fails, digital science starts.
Our observations are based on the substantial clientele we have handled from various industries and the digital pain areas we have solved for each business. (Take a look at the two figures to understand the breadth and depth of our work.)
We have thus been able to filter the kind of leaders and CXOs who are serious about their organisation’s digital transformation and are committed to investing in the right digital marketing resources. The others are non-digital CXOs who do not even have the right questions to ask us!
We try our best to avoid onboarding businesses who do not respect the basic requirements for digital transformation. We saw a sales person is heading digital marketing and there is no dedicated marketing head.
Even if we work with you, you wouldn’t have the right human resources with their digital KRAs to understand the value we bring to your digital transformation. A dedicated marketing team (consisting of a marketing qualified team) suggests the marketing mindset of an organisation.
We’ll work with you if you qualify as per the following criteria:-
- Growth or digital mindset or acceptance of digital transformation
- Shedding of digital denial attitude
- Willingness to truly understand business transformation
- Patience to invest in brand discovery
- Willingness to invest in the right measures of digital marketing
If you wish to invest in better digital marketing and have the resources and patience for it, talk to us.