We came across an educational institute once. They wanted conversions, not just leads. Within a span of 6 months, they wanted over 1000 enrolments. You’d think, wow! That’s being ambitious. Good going! Surely they had a solid strategy to get there?
The short answer is yes. An elaborate answer is: yes, you need to continue creating funnel-wise content across all the stages of your PLC curve. If you want to keep your sales funnel alive and moving. This purpose of this blog is to clarify that all content marketing principles, including creating content as per the TOFU, MOFU, and BOFU principles, apply till the time you want your product and brand to be alive.
If you were to pick up your phone and call me to discuss your specific digital challenge right now in these testing times, what would that be?
As a brand custodian, you have a vision for your brand. You know very well what it stands for, and what it should communicate to your target audience and to the world at large. You may even have hired the best advertising agency you can afford.
Are you planning to hire a digital marketing agency for your business? Read on to find out what you should first know about how digital marketing agencies work.
An issue concerning all brands in digital marketing is how to create contextual content and promote such content successfully. Inbound marketing principles point out that value addition is the greatest wow factor in any sort of content. Content that educates or gives some sort of valuable information is what any one is searching for in any field.
In the recent times, we’ve had a lot of clients talking about their own content debut. In the initial stages of engaging us professionally, they opened up about how their attempts to manage their content in-house had turned out to be a disaster. In fact, they were talking to us because they realized their limitations with strategizing and developing content.
Most businesses fail in their digital attempts because they skip one key step before they start creating and distributing content across different platforms. That key step is called persona building. These businesses skip directly to lead generation most of the times but hardly yield satisfactory results as they ignore persona building.