As a brand custodian, you have a vision for your brand. You know very well what it stands for, and what it should communicate to your target audience and to the world at large. You may even have hired the best advertising agency you can afford.
An issue concerning all brands in digital marketing is how to create contextual content and promote such content successfully. Inbound marketing principles point out that value addition is the greatest wow factor in any sort of content. Content that educates or gives some sort of valuable information is what any one is searching for in any field.
Marketers have mixed feelings regarding digital marketing. On the one hand, it seems super easy. On the other hand, it does not seem to yield any results.
If you believe in giving digital marketing a serious effort, you may want to seek professional help. Either hire an in-house digital marketing team. Or hire a digital marketing agency.
Everybody wants to do Digital Marketing. But 90% of our ecosystem is filled with people holding a traditional advertising mindset.
If you need a digital marketing agency but do not know, where and how to find it, read on.
In the recent times, we’ve had a lot of clients talking about their own content debut.
In the initial stages of engaging us professionally, they opened up about how their attempts to manage their content in-house had turned out to be a disaster. In fact, they were talking to us because they realized their limitations with strategizing and developing content.
As a business leader, you recognize that you need digital marketing to grow. Your decision to take digital marketing seriously is a good one. But are you at a loss to figure out how to find a digital marketing agency?
Are you among the ones complaining that you just can’t find the right candidate to head your digital marketing team?
Or do you sometimes doubt if you’ve been guiding your digital marketing well?
In both the cases, it will help you immensely if you took a step back and thought about what you expect your digital marketing head to do. Perhaps your business degree and your expertise in marketing do not overlap with skills and KRAs used to understand digital marketing. And that’s completely okay.
Think about your home – entrance, rooms, walls. The spot you relax in. The spot you entertain guests. Everything as clearly as you can.
Now think of your website. The homepage. The service or product pages. The contact page. The careers page.
Does thinking about your home and your website one after the other bother you? Or does it really make you feel “at home”? Or are you confused about what to think?
We came across an educational institute once. They wanted conversions, not just leads. Within a span of 6 months, they wanted over 1000 enrolments.
You’d think, wow! That’s being ambitious. Good going! Surely they had a solid strategy to get there?