The culture we have at TDF is formed out of frustration and anger.
I realized that I can’t work with less knowledgeable seniors or people.
Being a part of so many multinational companies as well as large SEMs and Indian companies; all I saw was the top management of the companies were not respected. They were hated.
They were followed due to the fear of losing jobs.
It’s really sad .
I mean if you sent a mail without the order of CC based on the hierarchy of the bosses, you could be fired or demoted!
Or losing the chance you had of getting a promotion.
Even though the chance of promotions without ass kissing, in my days was slim to none.
The level of egos they had was so high. They love their designations like Kanye loves Kanye.
The culture in these companies is about keeping those in power in their place forever.
And the only way you can get promotions is by ass kissing. The whole thing is a mediocrity, instead of being a meritocracy.
Do not get me started on the Casual sexism and harassment.
They are not respected at “lower” designations.
And if they are a high ranking official, then the gossip and talking behind backs begins.
It is like an office culture has an entire different hidden culture in the shadows.
So I saw two corporate halves, you see.
The ratio of executives are mostly male compared to female, there is a huge gap.
It should be 1:1.
In my company our UX head is a lady and has the knowledge and experience which is much higher than anyone in the design department so she leads it.
She also takes the time to teach others in that department.
This is why people need to be respected based on who they are and their merit, not by gender or age.
If you don’t agree with me on this matter let me help you.
Let me drop some knowledge on you.
Here is the funny thing, it’s actually good for business.
The more people of gender groups you represent, the more those groups of people find you relevant.
Having more women will make other women want to work there.
Out of these some may have an insane amount of knowledge and experience and can help push your business forward.
Take BuzzFeed for example.
This is possibly the most diverse company in the world.
They represent all gender groups. Which does two things.
More people want to work for them. And the entire world can relate with them as they seem relatable to literally everyone.
Not all their view points but where they are coming from.
HR was another big issue I experienced in these companies rooting from the last issue. I don’t wanna waste a paragraph talking about them.
Here is the gist. They suck.
So here is the way we do it.
We have no head, or an HR department.
Gary Vaynerchuck said, “The only way to instill the culture is through dictatorship”.
That’s what we believe as well.
With my first 10 employees/consultants, I instilled the culture I want for this company and suffocated anyone who didn’t fit in.
So no matter how good someone is at his or her job or if they bring in the most sales; if they are toxic and creating issues as a result of their ego, they are out.
I can do all this as in my mind, I’m the CEO/Founder and the head of HR.
This is true in the way I guide them, the way I interact with them and the way I talk/call/text them.
My job is to help my employees/consultants help themselves.
So mapping their careers as well as mapping our business.
That’s all me. Always. Forever.
And to all this, you need context. So you have to care and interact with them.
See where they are coming from. And using that, help them move forward.
Skills and information is cheap and is commoditized because of technology.
It’s the people who matter.
But companies like these, invest in infrastructure and technology. When they should be investing in people.
These companies didn’t start from the beginning, it’s hard for them to scale now with 200,300,400 employees.
But they can start now and get there. It’s just that they don’t care.
In India, office politics bullshit is almost accepted as the norm.
We at TheDigitalFellow are gonna break that norm.