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We came across an educational institute once. They wanted conversions, not just leads. Within a span of 6 months, they wanted over 1000 enrolments.
You’d think, wow! That’s being ambitious. Good going! Surely they had a solid strategy to get there?
How photogenic is your business?
Seriously. How image-friendly is your product or service?
The answer to this question will determine what your Instagram content should look like. The answer will force you to think why you copy/paste your content from the other social media platforms and use it for Instagram.
Marketers have mixed feelings regarding digital marketing. On the one hand, it seems super easy. On the other hand, it does not seem to yield any results.
If you believe in giving digital marketing a serious effort, you may want to seek professional help. Either hire an in-house digital marketing team. Or hire a digital marketing agency.
According to the latest fad, TikTok is THE place to crack it. The likes and followers are cheap.
There’s no bar to quality. It’s not unusual to see over 70,000 likes overnight on TikTok.
If you’re a content creator on TikTok, that’s good news.
But if you are a content creator ONLY on TikTok, that’s bad news.
Think about your home – entrance, rooms, walls. The spot you relax in. The spot you entertain guests. Everything as clearly as you can.
Now think of your website. The homepage. The service or product pages. The contact page. The careers page.
Does thinking about your home and your website one after the other bother you? Or does it really make you feel “at home”? Or are you confused about what to think?
Are you among the ones complaining that you just can’t find the right candidate to head your digital marketing team?
Or do you sometimes doubt if you’ve been guiding your digital marketing well?
In both the cases, it will help you immensely if you took a step back and thought about what you expect your digital marketing head to do. Perhaps your business degree and your expertise in marketing do not overlap with skills and KRAs used to understand digital marketing. And that’s completely okay.
Are you a creator, entrepreneur or brand custodian trying to make it big online? If you are, you must have felt the pain to gather all your followers across different platforms at one go. Thankfully, there are some great applications out there that bring all your work under one platform so that your readers don’t have to search for multiple platforms elsewhere.