Blog 2 -Inside agencies’ fight against disruption in the Asia Pacific
The blog highlights, the key factors that differentiate the work approaches of both agency and consultancy in the areas of Offerings, Transparency, Pricing, Leadership, Creativity, Value Proposition and Digital Usage. The challenge that the changing business environment is imposing on the two entities and how different agencies are pulling up their socks inpreparation for the change. It illustrates with examples how agencies and consultancies are harnessing each other’s talent to work in sync for getting business, giving room for a varied future prediction about the market.
Reference Link: http://www.thedrum.com/news/2017/11/15/inside-agencies-fight-against-disruption-asia-pacific