We are not a digital agency. Nope.
Which instantly makes us not mediocre. Just kidding. Or am I?
Getting to the point.
We are a digital and social media marketing consultant. With the mentality of a media company.
You should too. Actually. Have a media company mentality.
Maybe I’ll write a blog about that someday. Just maybe.
Our vision is to rank among the top consultants in the world.
We think we are competing with the KPMG, Price Waters and Deloittes of the world.
We don’t work to put out advertising or digital agencies. They do that themselves.
Again kidding. Maybe.
Now as we are not mediocre, there is no place for mediocre people within the organization.
This includes interns and people who want work with us.
So when someone comes to me with a direct message and emails, I know who is looking for a job and who is looking for knowledge.
[Learn how to hack direct messages for job hunting check out my other blog here]
We like the latter.
As finding someone who values long term knowledge over short term financial gain is rare.
Just like our organization. So that’s what we look for.
So we don’t pay. For the first 3 months. To see the real intentions of the person.
As before building a company, we are trying to build a culture.
From the get go, we make it very clear that you need strong fundamentals and basics to even begin to work with us.
As we understand that the current curriculum around the world doesn’t teach practical knowledge but only theoretical and conceptual.
Also, the pace at which the world is moving is way too fast for any institute to keep up with.
So the initial weeks are pouring to bring the newbie’s speed. That is my contribution.
And replacement for not paying. You work here for free. But gain priceless knowledge.
That you will learn nowhere else.
Information is out there, everything you will learn here or anywhere else for that matter.
Can be found online. In one form or another. But everyone is lazy.
So that information isn’t consumed. Or understood. Thus, never passed on.
Only copied at its best. That’s the difference between information and knowledge.
So we don’t believe in degrees and certificates.
Those tell us about your past. Not the present.
We are looking for people who have a zeal to know more. Who want to work hard. Who are enthusiastic.
That’s why we see 19 year old pass outs, coming here to learn and contribute. Our culture is not based on salary.
Our culture is based on your growth as well as the company grows.
No daily attendance. No morning meetings. No projecting astronomical sales expectations. No overtime.
With all this comes a few more things. No ego.
So you maybe be 40 but your project leader may be 19 and you will be reporting to him
Our company is a meritocracy at its purest form. If you are good, no matter where you are from, your gender or age you will win.
I’ve worked in the biggest and smallest companies.
So I’m building a culture that excludes everything I hated in my 26 years of working as an employee.
And I understand this may not be for everyone.
Some people need constant policing and need to be pushed to accomplish something.
As a lot of people don’t pursue their careers because they love it. But out of pressure. Whether it’s parental or financial.
So we will never be the largest organization. But we may just be the best place to work. In this country.
Feel free to share your experiences with corporate life, in the comments below. I’m sure someone else with the same pain reading this, will relate.