Brand Building Of An MBA Institute

27 Jan, 2020

[kc_row _id="555833" cols_gap="{`kc-css`:{`any`:{`group`:{`max-width|.kc-container`:`1280px`}}}}" use_container="yes" force="__empty__" enable_particle_bg="__empty__" css_custom="{`kc-css`:{`any`:{`background`:{`background|`:`eyJjb2xvciI6IiNhYWYyYzgiLCJsaW5lYXJHcmFkaWVudCI6WyIiXSwiaW1hZ2UiOiJub25lIiwicG9zaXRpb24iOiIwJSAwJSIsInNpemUiOiJhdXRvIiwicmVwZWF0IjoicmVwZWF0IiwiYXR0YWNobWVudCI6InNjcm9sbCIsImFkdmFuY2VkIjowfQ==`},`box`:{`padding|`:`10px 10px 10px 10px !important`}}}}"][kc_column width="12/12" video_mute="no" _id="209480"][kc_spacing height="80px" _id="415171"][kc_row_inner _id="831095" cols_gap="{`kc-css`:{}}" css_custom="{`kc-css`:{`any`:{`background`:{`background|`:`eyJjb2xvciI6InRyYW5zcGFyZW50IiwibGluZWFyR3JhZGllbnQiOlsiIl0sImltYWdlIjoibm9uZSIsInBvc2l0aW9uIjoiMCUgMCUiLCJzaXplIjoiYXV0byIsInJlcGVhdCI6InJlcGVhdCIsImF0dGFjaG1lbnQiOiJzY3JvbGwiLCJhZHZhbmNlZCI6MH0=`},`box`:{`margin|`:`0px 0px 0px 0px`}}}}" equal_height="yes" column_align="middle"][kc_column_inner width="50%" _id="433284"][kc_column_text _id="251937" css_custom="{`kc-css`:{`479`:{`typography`:{`font-size|,p`:`40px !important`,`text-align|,p`:`center !important`}},`any`:{`typography`:{`font-size|,p`:`72px !important`},`box`:{`padding|`:`0px 0px 0px 0px !important`,`margin|p`:`0px 0px 0px 0px !important`}}}}" class="slider_headline"]

Brand Building Of An MBA Institute

[/kc_column_text][/kc_column_inner][kc_column_inner width="50%" _id="718351"][crum_single_image image_size="__empty__" align="aligncenter" _id="659666" image_source="media_library" image="770"][/kc_column_inner][/kc_row_inner][crum_single_image image_size="40x40" align="aligncenter" custom_link="#second_fold||" _id="756140" image_source="media_library" image="60" on_click_action="open_custom_link" animate="bounceIn|100|" css_custom="{`kc-css`:{}}"][kc_spacing height="30px" _id="51574"][/kc_column][/kc_row][kc_row _id="627999" cols_gap="{`kc-css`:{`any`:{`group`:{`max-width|.kc-container`:`1280px`}}}}" use_container="yes" force="__empty__" enable_particle_bg="__empty__" css_custom="{`kc-css`:{`any`:{`background`:{`background|`:`eyJjb2xvciI6InRyYW5zcGFyZW50IiwibGluZWFyR3JhZGllbnQiOlsiIl0sImltYWdlIjoibm9uZSIsInBvc2l0aW9uIjoiMCUgMCUiLCJzaXplIjoiYXV0byIsInJlcGVhdCI6InJlcGVhdCIsImF0dGFjaG1lbnQiOiJzY3JvbGwiLCJhZHZhbmNlZCI6MH0=`},`box`:{`padding|`:`10px 10px 10px 10px !important`}}}}" row_id="second_fold"][kc_column width="12/12" video_mute="no" _id="929531"][kc_spacing height="30px" _id="500925"][kc_row_inner _id="281492" cols_gap="{`kc-css`:{}}" css_custom="{`kc-css`:{`any`:{`background`:{`background|`:`eyJjb2xvciI6InRyYW5zcGFyZW50IiwibGluZWFyR3JhZGllbnQiOlsiIl0sImltYWdlIjoibm9uZSIsInBvc2l0aW9uIjoiMCUgMCUiLCJzaXplIjoiYXV0byIsInJlcGVhdCI6InJlcGVhdCIsImF0dGFjaG1lbnQiOiJzY3JvbGwiLCJhZHZhbmNlZCI6MH0=`},`box`:{`padding|`:`20px 20px 0px 20px`}}}}" equal_height="yes" column_align="middle"][kc_column_inner width="50%" _id="259193"][crum_single_image image_size="__empty__" align="aligncenter" _id="476810" image_source="media_library" image="778"][/kc_column_inner][kc_column_inner width="50%" _id="462206"][kc_spacing height="30px" _id="60260"][kc_column_text _id="405703" css_custom="{`kc-css`:{`479`:{`typography`:{`font-size|,p`:`40px !important`,`text-align|,p`:`center !important`}},`any`:{`typography`:{`font-size|,p`:`72px !important`},`box`:{`padding|`:`0px 0px 0px 0px !important`,`margin|p`:`0px 0px 0px 0px !important`}}}}" class="fold_headline"]

Pain Area

[/kc_column_text][kc_column_text _id="990704" css_custom="{`kc-css`:{`479`:{`typography`:{`text-align|,p`:`center`}},`any`:{`box`:{`padding|`:`0px 0px 0px 0px`,`margin|p`:`0px 0px 0px 0px !important`}}}}" class="fold_content"]

An MBA institute spread across 50 acres of space in Hyderabad wanted us to streamline their business strategy and bring more leads to them.

[/kc_column_text][kc_column_text _id="865289" css_custom="{`kc-css`:{`479`:{`typography`:{`text-align|,p`:`center`}},`any`:{`box`:{`padding|`:`0px 0px 0px 0px`,`margin|p`:`0px 0px 0px 0px !important`}}}}" class="fold_content"]

Reason for approaching TDF:

The marketing head of the B-school got to know about our services from our LinkedIn profile and contacted us there.

[/kc_column_text][kc_spacing height="30px" _id="379451"][/kc_column_inner][/kc_row_inner][kc_spacing height="30px" _id="295865"][/kc_column][/kc_row][kc_row _id="287328" cols_gap="{`kc-css`:{`any`:{`group`:{`max-width|.kc-container`:`1280px`}}}}" use_container="yes" force="__empty__" enable_particle_bg="__empty__" css_custom="{`kc-css`:{`any`:{`background`:{`background|`:`eyJjb2xvciI6IiNhYWYyYzgiLCJsaW5lYXJHcmFkaWVudCI6WyIiXSwiaW1hZ2UiOiJub25lIiwicG9zaXRpb24iOiIwJSAwJSIsInNpemUiOiJhdXRvIiwicmVwZWF0IjoicmVwZWF0IiwiYXR0YWNobWVudCI6InNjcm9sbCIsImFkdmFuY2VkIjowfQ==`},`box`:{`padding|`:`10px 10px 10px 10px !important`}}}}"][kc_column width="12/12" video_mute="no" _id="171990"][kc_spacing height="30px" _id="533918"][kc_row_inner column_align="middle" _id="713883" cols_gap="{`kc-css`:{}}" equal_height="yes" css_custom="{`kc-css`:{`any`:{`background`:{`background|`:`eyJjb2xvciI6IiNmZmZmZmYiLCJsaW5lYXJHcmFkaWVudCI6WyIiXSwiaW1hZ2UiOiJub25lIiwicG9zaXRpb24iOiIwJSAwJSIsInNpemUiOiJhdXRvIiwicmVwZWF0IjoicmVwZWF0IiwiYXR0YWNobWVudCI6InNjcm9sbCIsImFkdmFuY2VkIjowfQ==`},`box`:{`padding|`:`20px 20px 20px 20px`,`border|`:`2px solid #ffffff`,`border-radius|`:`10px 10px 10px 10px`},`custom`:{`custom|`:`box-shadow: 10px 10px 5px #9de5bd;`}}}}"][kc_column_inner width="50%" _id="635005"][kc_row_inner# column_align="top" _id="196640" cols_gap="{`kc-css`:{}}" equal_height="yes" css_custom="{`kc-css`:{`any`:{`box`:{`margin|`:`16px 0px 0px 0px !important`,`padding|`:`0px 0px 0px 0px !important`}}}}"][kc_column_inner# width="100%" _id="561055"][kc_column_text _id="486466" css_custom="{`kc-css`:{`479`:{`typography`:{`font-size|,p`:`40px !important`,`text-align|,p`:`center !important`}},`any`:{`typography`:{`font-size|,p`:`72px !important`},`box`:{`padding|`:`0px 0px 0px 0px !important`,`margin|p`:`0px 0px 0px 0px !important`}}}}" class="fold_headline"]

TDF Research

[/kc_column_text][kc_column_text _id="449835" class="process_headline"]

Mindset Issues: 

[/kc_column_text][kc_column_text _id="836220"]

The client expected lead generation from Day 1 of consultation, which is a typical pro-sales approach. But results were not immediately achievable by outbound marketing in this case as the target audience has to realize the worth of applying at this institute.

The client believed that returns would come only through pro-sales campaigns.

Despite being an MBA school, they disregarded tried and tested marketing strategies to bring leads. Understandably so, because not all MBA schools give much importance to the Inbound philosophy in marketing.

[/kc_column_text][/kc_column_inner#][/kc_row_inner#][/kc_column_inner][kc_column_inner width="50%" _id="24151"][crum_single_image image_size="full" align="aligncenter" _id="438636" image_source="media_library" image="523"][/kc_column_inner][/kc_row_inner][kc_spacing height="30px" _id="479336"][/kc_column][/kc_row][kc_row _id="6494" cols_gap="{`kc-css`:{`any`:{`group`:{`max-width|.kc-container`:`1280px`}}}}" use_container="yes" force="__empty__" enable_particle_bg="__empty__" css_custom="{`kc-css`:{`any`:{`background`:{`background|`:`eyJjb2xvciI6InRyYW5zcGFyZW50IiwibGluZWFyR3JhZGllbnQiOlsiIl0sImltYWdlIjoibm9uZSIsInBvc2l0aW9uIjoiMCUgMCUiLCJzaXplIjoiYXV0byIsInJlcGVhdCI6InJlcGVhdCIsImF0dGFjaG1lbnQiOiJzY3JvbGwiLCJhZHZhbmNlZCI6MH0=`},`box`:{`padding|`:`10px 10px 10px 10px !important`}}}}"][kc_column width="12/12" video_mute="no" _id="491029"][kc_spacing height="30px" _id="16530"][kc_column_text _id="519677" css_custom="{`kc-css`:{`479`:{`typography`:{`font-size|,p`:`40px !important`,`text-align|,p`:`center !important`}},`any`:{`typography`:{`font-size|,p`:`72px !important`},`box`:{`padding|`:`0px 0px 0px 0px !important`,`margin|p`:`0px 0px 0px 0px !important`}}}}" class="fold_headline"]

Solutions

[/kc_column_text][kc_row_inner _id="363869" cols_gap="{`kc-css`:{}}" css_custom="{`kc-css`:{`any`:{`box`:{`margin|`:`0px inherit 0px inherit !important`,`padding|`:`-20px inherit 0px inherit !important`}}}}"][kc_column_inner width="100%" _id="290243"][kc_raw_code code="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" _id="347002"][/kc_column_inner][/kc_row_inner][kc_spacing height="14px" _id="835042"][kc_column_text _id="394749" css_custom="{`kc-css`:{`479`:{`typography`:{`font-size|,p`:`40px !important`,`text-align|,p`:`center !important`}},`any`:{`typography`:{`font-size|,p`:`72px !important`},`box`:{`padding|`:`0px 0px 0px 0px !important`,`margin|p`:`0px 0px 0px 0px !important`}}}}" class="fold_headline"]

Conclusion

[/kc_column_text][kc_column_text _id="557735" css_custom="{`kc-css`:{`479`:{`typography`:{`text-align|,p`:`center`}},`any`:{`box`:{`padding|`:`0px 0px 0px 0px`,`margin|p`:`0px 0px 0px 0px !important`}}}}" class="fold_content"]

We acted as advisers in this entire process and due to certain disagreements, moved out of the task before it reached execution stage.

[/kc_column_text][kc_spacing height="30px" _id="999795"][/kc_column][/kc_row][kc_row _id="313888" cols_gap="{`kc-css`:{`any`:{`group`:{`max-width|.kc-container`:`1280px`}}}}" use_container="yes" force="__empty__" enable_particle_bg="__empty__" css_custom="{`kc-css`:{`any`:{`background`:{`background|`:`eyJjb2xvciI6IiMzYjgxZDEiLCJsaW5lYXJHcmFkaWVudCI6WyIiXSwiaW1hZ2UiOiJub25lIiwicG9zaXRpb24iOiIwJSAwJSIsInNpemUiOiJhdXRvIiwicmVwZWF0IjoicmVwZWF0IiwiYXR0YWNobWVudCI6InNjcm9sbCIsImFkdmFuY2VkIjowfQ==`},`box`:{`padding|`:`10px 10px 10px 10px !important`}}}}"][kc_column width="12/12" video_mute="no" _id="959412"][kc_spacing height="20px" _id="981805"][kc_row_inner column_align="middle" _id="925403" cols_gap="{`kc-css`:{}}" equal_height="yes"][kc_column_inner width="80%" _id="538799"][kc_column_text _id="80769" class="process_headline" css_custom="{`kc-css`:{`any`:{`typography`:{`color|,p`:`#ffffff`}}}}"]

Think You Need a Consultant?

[/kc_column_text][/kc_column_inner][kc_column_inner width="20%" _id="828492"][crum_button label="Get in Touch" show_icon="__empty__" align="align-center" color="primary" size="small" _id="313788" shadow="yes" custom_css="{`kc-css`:{`any`:{`style`:{`color|.btn`:`#fa5f64`,`background-color|.btn`:`#ffffff`,`text-transform|.btn`:`capitalize`,`letter-spacing|.btn`:`2px`,`border|.btn`:`2px solid #ffffff`,`border-radius|.btn`:`40px 40px 40px 40px`},`hover`:{`color|.btn:hover`:`#ffffff`,`background-color|.btn:hover`:`#fa5f64`,`border|.btn:hover`:`2px solid #ffffff`,`border-radius|.btn:hover`:`40px 40px 40px 40px`}}}}" outlined="yes" ex_class="service_cta bbg_cta popmake-1427"][/kc_column_inner][/kc_row_inner][kc_spacing height="20px" _id="623880"][/kc_column][/kc_row]

TAGS

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Contact Us