Pain Area
An MBA institute spread across 50 acres of space in Hyderabad wanted us to streamline their business strategy and bring more leads to them.
Reason for approaching TDF:
The marketing head of the B-school got to know about our services from our LinkedIn profile and contacted us there.
TDF Research
Mindset Issues:
The client expected lead generation from Day 1 of consultation, which is a typical pro-sales approach. But results were not immediately achievable by outbound marketing in this case as the target audience has to realize the worth of applying at this institute.
The client believed that returns would come only through pro-sales campaigns.
Despite being an MBA school, they disregarded tried and tested marketing strategies to bring leads. Understandably so, because not all MBA schools give much importance to the Inbound philosophy in marketing.
Solutions
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We advised them to generate high-quality blogs about their courses and the level of interactive education that they provide. |
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We taught them the structure of top of the Funnel (ToFU) and Bottom of the funnel (BoFU) content, delineating the buyer journey for different interest levels of students. |
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We urged them to create interactive videos out of their past content to re-target audience We conducted persona research by interviewing the students and their family members. |
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We collated data about the advantages of studying at the institute and submitted the same to the client to create more educative content in future. |
Conclusion
We acted as advisers in this entire process and due to certain disagreements, moved out of the task before it reached execution stage.