The short answer is yes.
An elaborate answer is: yes, you need to continue creating funnel-wise content across all the stages of your PLC curve. If you want to keep your sales funnel alive and moving.
This purpose of this blog is to clarify that all content marketing principles, including creating content as per the TOFU, MOFU, and BOFU principles, apply till the time you want your product and brand to be alive.
If you were to pick up your phone and call me to discuss your specific digital challenge right now in these testing times, what would that be?
As a brand custodian, you have a vision for your brand. You know very well what it stands for, and what it should communicate to your target audience and to the world at large. You may even have hired the best advertising agency you can afford.
The corporate fraternity in India is talking about business degrowth and slowdown. The recent layoffs have started conversations about what measures to take in the face of the problem of loss of revenue.
An issue concerning all brands in digital marketing is how to create contextual content and promote such content successfully. Inbound marketing principles point out that value addition is the greatest wow factor in any sort of content. Content that educates or gives some sort of valuable information is what any one is searching for in any field.
In the recent times, we’ve had a lot of clients talking about their own content debut.
In the initial stages of engaging us professionally, they opened up about how their attempts to manage their content in-house had turned out to be a disaster. In fact, they were talking to us because they realized their limitations with strategizing and developing content.
Conferences, all over the globe and including India, dedicated to themes like “The Future of Advertising” are an indicator that there is a crisis going on.
Most businesses fail in their digital attempts because they skip one key step before they start creating and distributing content across different platforms. That key step is called persona building. These businesses skip directly to lead generation most of the times but hardly yield satisfactory results as they ignore persona building.
Think about your home – entrance, rooms, walls. The spot you relax in. The spot you entertain guests. Everything as clearly as you can.
Now think of your website. The homepage. The service or product pages. The contact page. The careers page.
Does thinking about your home and your website one after the other bother you? Or does it really make you feel “at home”? Or are you confused about what to think?
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