An issue concerning all brands in digital marketing is how to create contextual content and promote such content successfully. Inbound marketing principles point out that value addition is the greatest wow factor in any sort of content. Content that educates or gives some sort of valuable information is what any one is searching for in […]
Think about your home – entrance, rooms, walls. The spot you relax in. The spot you entertain guests. Everything as clearly as you can. Now think of your website. The homepage. The service or product pages. The contact page. The careers page. Does thinking about your home and your website one after the other bother […]
Are you wondering if Facebook is worth your time and attention at all? Or are you confused about how having a good Facebook page affects your business? In this blog post, we’ll tell you why your business page on Facebook matters. In fact, it matters so much that you should get it audited immediately.
We came across an educational institute once. They wanted conversions, not just leads. Within a span of 6 months, they wanted over 1000 enrolments. You’d think, wow! That’s being ambitious. Good going! Surely they had a solid strategy to get there?
What is WhatsApp Business? Whatsapp business is a free-to-download app built primarily for small business owners. This is a place where they can
Marketers have mixed feelings regarding digital marketing. On the one hand, it seems super easy. On the other hand, it does not seem to yield any results. If you believe in giving digital marketing a serious effort, you may want to seek professional help. Either hire an in-house digital marketing team. Or hire a digital […]
Buyer Persona: The secret ingredient for your digital success Intro Most businesses fail in their digital attempts because they skip one key step before they start creating and distributing content across different platforms. That key step is called persona building. These businesses skip directly to lead generation most of the times but hardly yield […]
According to the latest fad, TikTok is THE place to crack it. The likes and followers are cheap. And quick. There’s no bar to quality. It’s not unusual to see over 70,000 likes overnight on TikTok. If you’re a content creator on TikTok, that’s good news. But if you are a content creator ONLY on […]
Are you among the ones complaining that you just can’t find the right candidate to head your digital marketing team? Or do you sometimes doubt if you’ve been guiding your digital marketing well? In both the cases, it will help you immensely if you took a step back and thought about what you expect your […]