How to Pick the Right Digital Marketing Agency for Your Business
Everybody wants to do Digital Marketing. But 90% of our ecosystem is filled with people holding a traditional advertising mindset.
How to Get a Digital Marketing Agency That Understands Your Needs
As a business leader, you recognize that you need digital marketing to grow. Your decision to take digital marketing seriously is a good one. But are you at a loss to figure out how to find a digital marketing agency?
How Websites Get Hacked Because of Silly Loopholes
It was a regular working day. I was shuttling between meetings with clients and meetings with my team. And one of my team members came to me suddenly and said our website is not working.
Things to Learn From This Digital Fellow
To begin with, the arrival of Susanta was almost like the scene from Harry Potter, where he stole the flying car to get to Hogwarts- a place he always called his home.
I had worked with his elder brother years ago. He had introduced me to Susanta his younger sibling and approached me for helping him out as he was searching for a job when I was taking my own big career leap. I was shifting from Kolkata to Mumbai.
Things you did not know about the Golden Ratio
Before I start with the mathematics part of Golden Ratio let’s talk about why golden ratio and gestalt psychology is important in design.
Human mind is a complex structure. We only see things that are logic based and make sense to the brain.
How an eBook can help your Brand’s Marketing?
“Content is the price of entry for relevance in our society”.
Gary Vaynerchuk said that and he is right whether you like it or not.
Evolution & Anatomy of our Logos
“A logo doesn’t sell (directly) it identifies”, Paul Rand.
To get a logo that people will identify you with is a tedious job. Especially when you are an entrepreneur with a dream that demands all the possibilities of the world.
The Accidental Entrepreneur & his Journey
Belonging from a middle-class Bengali family opening up my own firm, getting into business all was nothing more than a daydream. The one thing that was almost a universal truth was ‘Bengali people didn’t know how to do business.’
Bengali Entrepreneurs are a rare breed.
The Business Consulting Vs Agency Business ( Cont. — Part 2)
The blog highlights, the key factors that differentiate the work approaches of both agency and consultancy in the areas of Offerings, Transparency, Pricing, Leadership, Creativity, Value Proposition and Digital Usage. The challenge that the changing business environment is imposing on the two entities and how different agencies are pulling up their socks inpreparation for the change.
The Business Consulting Vs Agency Business
Backdrop
In 1970s & 1980s, Kolkata, was the prime location for all big corporate/advertising agency headquarters, boasted of having a maximum talent pool of creative brains.Gradually, the big clients shifted to Mumbai, resulting in a shift of big marketing/advertising agency headquarters. This caused a shift of the talent pool from Kolkata to Mumbai. Now over a period of time, all big advertising agencies have closed shop or shifted, making Kolkata lose its charm of talent pool & making it a dead city for agencies.