To begin with, the arrival of Susanta was almost like the scene from Harry Potter, where he stole the flying car to get to Hogwarts- a place he always called his home.
I had worked with his elder brother years ago. He had introduced me to Susanta his younger sibling and approached me for helping him out as he was searching for a job when I was taking my own big career leap. I was shifting from Kolkata to Mumbai.
Before I start with the mathematics part of Golden Ratio let’s talk about why golden ratio and gestalt psychology is important in design.
Human mind is a complex structure. We only see things that are logic based and make sense to the brain.
“Content is the price of entry for relevance in our society”.
Gary Vaynerchuk said that and he is right whether you like it or not.
“A logo doesn’t sell (directly) it identifies”, Paul Rand.
To get a logo that people will identify you with is a tedious job. Especially when you are an entrepreneur with a dream that demands all the possibilities of the world.
Belonging from a middle-class Bengali family opening up my own firm, getting into business all was nothing more than a daydream. The one thing that was almost a universal truth was ‘Bengali people didn’t know how to do business.’
Bengali Entrepreneurs are a rare breed.
The blog highlights, the key factors that differentiate the work approaches of both agency and consultancy in the areas of Offerings, Transparency, Pricing, Leadership, Creativity, Value Proposition and Digital Usage. The challenge that the changing business environment is imposing on the two entities and how different agencies are pulling up their socks inpreparation for the change.
Backdrop
In 1970s & 1980s, Kolkata, was the prime location for all big corporate/advertising agency headquarters, boasted of having a maximum talent pool of creative brains.Gradually, the big clients shifted to Mumbai, resulting in a shift of big marketing/advertising agency headquarters. This caused a shift of the talent pool from Kolkata to Mumbai. Now over a period of time, all big advertising agencies have closed shop or shifted, making Kolkata lose its charm of talent pool & making it a dead city for agencies.
Content technically changed my life. I consume content from everywhere. It’s been an old habit. This habit changed my bank balance. It’s simple, so all of you are reading this can try.
To win the hearts of your clients, you need to win the hearts of your employees first. In my 25 years of experience, I have seen companies treating their clients as a god, but their employees as slaves. For such companies, it merely takes 24 hours to replace an employee. But is that the right practice to follow?
I have come across mostly people who are like “I know it all” attitude. They feel if you use the startup tag on your chest, you get attention. Attention from government, your peers and obviously from investors. Cheap thrills.
