Everybody wants to do Digital Marketing. But 90% of our ecosystem is filled with people holding a traditional advertising mindset.
As a business leader, you recognize that you need digital marketing to grow. Your decision to take digital marketing seriously is a good one. But are you at a loss to figure out how to find a digital marketing agency?
It was a regular working day. I was shuttling between meetings with clients and meetings with my team. And one of my team members came to me suddenly and said our website is not working.
To begin with, the arrival of Susanta was almost like the scene from Harry Potter, where he stole the flying car to get to Hogwarts- a place he always called his home.
I had worked with his elder brother years ago. He had introduced me to Susanta his younger sibling and approached me for helping him out as he was searching for a job when I was taking my own big career leap. I was shifting from Kolkata to Mumbai.
Belonging from a middle-class Bengali family opening up my own firm, getting into business all was nothing more than a daydream. The one thing that was almost a universal truth was ‘Bengali people didn’t know how to do business.’
Bengali Entrepreneurs are a rare breed.
The blog highlights, the key factors that differentiate the work approaches of both agency and consultancy in the areas of Offerings, Transparency, Pricing, Leadership, Creativity, Value Proposition and Digital Usage. The challenge that the changing business environment is imposing on the two entities and how different agencies are pulling up their socks inpreparation for the change.
In 1970s & 1980s, Kolkata, was the prime location for all big corporate/advertising agency headquarters, boasted of having a maximum talent pool of creative brains.Gradually, the big clients shifted to Mumbai, resulting in a shift of big marketing/advertising agency headquarters. This caused a shift of the talent pool from Kolkata to Mumbai. Now over a period of time, all big advertising agencies have closed shop or shifted, making Kolkata lose its charm of talent pool & making it a dead city for agencies.