The blog highlights, the key factors that differentiate the work approaches of both agency and consultancy in the areas of Offerings, Transparency, Pricing, Leadership, Creativity, Value Proposition and Digital Usage. The challenge that the changing business environment is imposing on the two entities and how different agencies are pulling up their socks inpreparation for the change.
In 1970s & 1980s, Kolkata, was the prime location for all big corporate/advertising agency headquarters, boasted of having a maximum talent pool of creative brains.Gradually, the big clients shifted to Mumbai, resulting in a shift of big marketing/advertising agency headquarters. This caused a shift of the talent pool from Kolkata to Mumbai. Now over a period of time, all big advertising agencies have closed shop or shifted, making Kolkata lose its charm of talent pool & making it a dead city for agencies.
To win the hearts of your clients, you need to win the hearts of your employees first. In my 25 years of experience, I have seen companies treating their clients as a god, but their employees as slaves. For such companies, it merely takes 24 hours to replace an employee. But is that the right practice to follow?
I have come across mostly people who are like “I know it all” attitude. They feel if you use the startup tag on your chest, you get attention. Attention from government, your peers and obviously from investors. Cheap thrills.
Before transformation of your company from a Traditional to Digital, make sure your Chief Marketing Officer is digitally transformed first. Let’s be real. Most CMOs are old. They are from the old school of thought. They don’t understand digital completely. They lack clarity.So they play safe.
When was the last time you had the hospital around the corner call you up? To tell you about their “admit one patient and get breakfast free” offers? Or when was the last time your family doctor told you about how his prescribed medicines are better than the other doctors in the area? Do they call and follow up on you showing up for your appointment? On the contrary, they make you wait for your appointments.
Which was the last blog of ours that you read? Maybe this is your first. I hope not. But if you take a glance through our past work. And think “sarcasm is strong with this one”. I would not blame you. After all, sarcasm is the new black. Kidding. It’s who we are. It’s our brand tonality. In other words, we keep it real. That’s going to either make you like us. Or it’s going to make sure your frustration is evident in the comment sections.