Store Owner(Crying): What will I do now? My business is finished!
Thedigitalfellow: Hey! What’s wrong? Why are you crying?
SO: Oh! Thank God Subho, I’m glad you’re here. Please help me!
TDF: What happened? Where’s all the jewellery? And where’s all your staff?
SO: You see… It all started 6 months ago. Sales were good. Actually, they were great! But growth had come to a standstill! It was then that I spoke to my daughter. She asked me to promote my business online. I also noticed that online ads are cheaper.
So, I decided to give it a try! Then, I created a Facebook page and boosted it!
TDF: Wait… You boosted your Facebook page?
SO: No no no! I didn’t boost it… My daughter did!
TDF: So, I’m guessing your daughter understands Digital Marketing.
SO: Well, I’m sure she does! She has got tons of online followers. So…
TDF (Interrupting): Does she have any training whatsoever in Digital?
SO: No, but she’s a talented fashion designer. She knows her stuff & the right people! Trust me! Whatever she was doing worked! My shop used to be full of customers after those ads! I mean, why else would I decide to stop putting out hoardings?
TDF: What happened then?
SO: Then my daughter left for Paris to work for some famous fashion designer. She has been guiding my team from there! But it’s so complicated! It’s not like a hoarding or a newspaper ad. Throw some money & your ad is up! Help me please!
TDF: Hmmm… Tell me then… Did you do any persona interviews before your err… Campaign Boosting?
SO: Uhh… No… But what about it?
TDF: Mhmmm! And what offers have you given to your customers?
SO: Uhh… No… I … I’m not sure… I just boost!
TDF: Is your website as per the best practices?
TDF: Look, my friend! It’s good that you’ve made serious effort towards going digital with your business… But it’s not as simple as creating a Facebook page & boosting it. There’s a way to do it.
SO: But… how? I don’t follow…
TDF: Well then, let me show you the digital process through the process of making diamonds!
Here’s digital marketing in terms of 5 Cs of diamonds!
01. Cut = Content
Content can be anything. Your cut will shape it beautifully as:
02. Colour = Visual Impact
Your content should be delivered with relevant & meaningful:
- User Interface
03. Clarity = Research
You should do intensive research on:
- Buyer persona
- Pain areas
- Social media usage
04. Carat = Engagement
Content attracts engagement in the form of:
05. Certification = Link Building
You would develop credibility if your content is linked to by:
- Government bodies
- News Publications
- Educational Institutions
What has AI got to do with digital marketing?
Subhoboroto Chakroborty explains the impact of AI on all digital technology as a whole.
“You cannot learn how to ride a cycle just by watching videos unless you PRACTICE it” This speech concentrates on demystifying the myth about certificates equals knowledge. Only theory doesn’t work in life, it’s about how well you can solve problems practically.