Transforming your Corporate Brand
Digital Footprints decide your brand’s future
Slide

Components of Corporate Branding

Understanding the Brand
Understanding the Brand
Learning about the Brand and it’s expectations by collecting data from key stakeholders
Understanding Business Goal and Pain Area
Understanding Business Goal and Pain Area
Studying about the objective and hurdles to reach the goal
Research
Research
Deep dive research on about the brand’s competitor and it’s perception among its users and prospects
Analyzing Brand’s Asset
Analyzing Brand’s Asset
A proper understanding of the Brand’s Assets both digital and physical helps strategize for better optimization of the brand
Evaluation of Brand
Evaluation of Brand
Studying the position of the brand among it’s users and the gap between user and brand expectation
Recommendation
Recommendation
Training sessions on the process of filling digital leakages and utilizing assests optimally

Case Study

A major private sector bank in India, with more than 850 branches across India, wanted to expand its branches across the nation. One observation that was very evident that communications that were being done (across all channels) were not in sync in their internal marketing department. We came up with two pieces of advice of re-structuring their marketing department and train their existing team

Case Study

A major private sector bank in Inndia, with more than 850 branches across India, wanted to expand its branches across the nation. One observation that was very evident that communications that were being done (across all channels) were not in sync in their internal marketing department. We came up with two pieces of advice of re-structuring their marketing department and train their existing team