Transforming Your Corporate Brand
Digital Footprints Decide Your Brand’s Future
Slide

Components of Corporate Branding

Understanding the Brand
Understanding the Brand
Learn about branding and market expectations by collecting data from the key stakeholders.
Understanding Business Goals and Pain Areas
Understanding Business Goals and Pain Areas
Study the objectives and hurdles to reach the goals.
Research
Research
Deep dive research on about the brand’s competitor and it’s perception among its users and prospects
Brand Assets
Brand Assets
Studying brand positioning and the gap between users’ expectations and delivery from the brand.
Evaluation of Brand
Evaluation of Brand
Studying the position of the brand among it’s users and the gap between user and brand expectation
Recommendation
Recommendation
Training sessions on the process of filling digital leakages and utilizing assests optimally

Case Study

A major private sector bank in India, with more than 850 branches across India, wanted to expand its branches across the nation. One observation that was very evident that communications that were being done (across all channels) were not in sync in their internal marketing department. We came up with two pieces of advice of re-structuring their marketing department and train their existing team

Case Study

A major private sector bank in India, with more than 850 branches across India, wanted to expand its branches across the nation. One observation that was very evident that communications that were being done (across all channels) were not in sync in their internal marketing department. We came up with two pieces of advice of re-structuring their marketing department and train their existing team