• July 20, 202
• 2 min read

Why the average Digital Health Score of Indian brands are so poor?

Do all your digital decisions for your businesses end in failure? You are not digitally ready yet.

You do not associate investment with anything digital. That’s why you have a one-person digital team who looks after your digital marketing. And you expect digital results. Digital marketing is team work not a self-driven car. It requires a minimum of 18 to 23 diverse skill sets. Or you would need to find a digital prodigy person!

Our observations are based on the substantial clientele we have handled from various industries and the digital pain areas we have solved for each business. (Take a look at the two figures to understand the breadth and depth of our work.)

We have thus been able to filter the kind of leaders and CXOs who are

serious about their organisation’s digital transformation and are committed to investing in the right digital marketing resources. The others are non-digital CXOs who do not even have the right questions to ask us!

We try our best to avoid onboarding businesses who do not respect the basic requirements for digital transformation. We saw a sales person is heading digital marketing and there is no dedicated marketing head.

Even if we work with you, you wouldn’t have the right human resources with their digital KRAs to understand the value we bring to your digital transformation. A dedicated marketing team (consisting of a marketing qualified team) suggests the marketing mindset of an organisation.

We’ll work with you if you qualify as per the following criteria:-

• Growth or digital mindset or acceptance of digital transformation
• Shedding of digital denial attitude
• Willingness to truly understand business transformation
• Patience to invest in brand discovery
• Willingness to invest in the right measures of digital marketing

If you wish to invest in better digital marketing and have the resources and patience for it, talk to us.