At a Glance:
- With over 200 stores across India, the FurnitureOne* was a successful brick and mortar furniture store in India. But during the pandemic their stores had to shut down due to lockdowns and their customers changed how they shop for furniture.
- We helped Create online channels and engaging with Content marketing with the support of user stories created interest and trust towards the brand.
- Finally using data from existing customers and creating a new digital marketing strategy and online sales funnels leading to record high sales online and even surpassed the existing offline sales.
- Working together we helped mover their brick-and-mortar offline sales and grew it by over a 1000% online instilling faith about digital being the future into this traditional business. This system had an expected growth of 10-12 Cores a year in just online sales.
They were in hopes of starting their company on a growth path. They were also struggling with a more contemporary and traditional design their products were known from due to the changing tastes of the young consumers today.