Who Are Your Customers?
Identify the Ones That Are the Right Fit for You

Benefits of Persona Building

what is the Benefits of Analytics
Why Persona Building?
Stronger Metric: Consumer behaviour is harder to predict: buyer’s persona is a better gauge for marketing decisions
Benefits of Analytics
Better Communication
Buyer personas help understand pain areas & needs which, in turn, help shape content strategy
Benefits of Analytics
Precise Strategy
Marketing efforts emerge from a precise strategy that minimizes loss of revenue spent on random targeting
Benefits of Analytics
Greater ROI
Businesses benefit in the form of better conversions in many ways: better traffic, downloads, & engagement
Benefits of Analytics
Better Leads
Lead nurturing throughout the buyer’s journey and the funnel ensures you get better MQLs & SQLs
Benefits of Analytics
Faster Conversion
Knowledge of buyer personas help close sales faster & offer better customer support