Who Are Your Customers?
Identify the Ones That Are the Right Fit for You
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Benefits of Persona Building

Why Persona Building?
Why Persona Building?
Stronger Metric: Consumer behaviour is harder to predict: buyer’s persona is a better gauge for marketing decisions
Better Communication
Better Communication
Buyer personas help understand pain areas & needs which, in turn, help shape content strategy
Precise Strategy
Precise Strategy
Marketing efforts emerge from a precise strategy that minimizes loss of revenue spent on random targeting
Greater ROI
Greater ROI
Businesses benefit in the form of better conversions in many ways: better traffic, downloads, & engagement
Better Leads
Better Leads
Lead nurturing throughout the buyer’s journey and the funnel ensures you get better MQLs & SQLs
Faster Conversion
Faster Conversion
Knowledge of buyer personas help close sales faster & offer better customer support