Case Study: Digital Asset Study for an Urban Sociologist to increase her online visibility

Abstract:

A 40-year-old author, an alumnus of IIT Bombay, a gold medalist and a housewife, approached us distressed and depressed looking for recognition for her work. Her confidence level had absolutely crashed and though being an educated individual, she was finding it hard to keep her mental state at peace. Acute boredom and loss of self-belief had put her career for a toss. Lack of family support had resulted in more depression for her.

About :

A 40-year-old author, an alumnus of IIT Bombay, a gold medalist and a housewife, approached us distressed and depressed looking for recognition for her work. Her confidence level had absolutely crashed and though being an educated individual, she was finding it hard to keep her mental state at peace. Acute boredom and loss of self-belief had put her career for a toss. Lack of family support had resulted in more depression for her.

Challenge:

The main challenge was to calm her down and give reassurance about her career. While acting like her consultants we also developed an empathetic attitude to listen to what she had to say on anything. There was an advantage while placing her in the market as contemporary authors of her domain were not very concerned with their online presence and identity. She was the only such of their kind who was fighting for her digital visibility. Finding the right target audience for her content and establishing her in the market took us a time of about 12 months.

Recommendation:

The guidance was to increase her online visibility and make her recognizable across the web was to go through a long process of targeting her group of audience who would consume her content keeping in mind her customer journey. Apart from the technical side of building her online presence, we asked her to write more original content. We grew her audience through just SEO and all organic growth. Content Marketing was extensively applied to establish her as a brand.

Result

With the implementation of our recommendation, she was able to spurt up her growth chart. Her reach was increased by 570.74 %, the click rate went up by 129.48%, post engagement rate was increased by 84.62% and her followers increased by 1230%.

Result

With the implementation of our recommendation, she was able to spurt up her growth chart. Her reach was increased by 570.74 %, the click rate went up by 129.48%, post engagement rate was increased by 84.62% and her followers increased by 1230%.