Case Study: Enhancement of Revenue through Cloud Marketing for a Movie Theatre Circuit
The client owned one of the largest movie theatre circuits in the world offering premium cinema experience globally. They faced two challenges: they wanted to increase the occupancy of their screens and they sought to enhance the revenue through higher F&B sales.
One of the largest movie theatre circuits in the world offering luxury cinema experience across continents.
The client was facing a two-pronged challenge: that of increasing occupancy across different time zones and properties, and that of enhancing the revenue through greater food and beverage sales which would have much higher margins.
We recommended that they create a series of programs to enhance an email and mobile database through a loyalty program. Patrons who were booking their tickets saw offers clubbing F&B deals with tickets. A basic email marketing automated programme was used to design triggers for activating and redeeming offers. The campaigns were designed keeping in mind data collected from the ticketing platform to enhance yield.