Case Study: Enhancement of revenue through Cloud marketing for a Movie theatre circuit

Abstract:

The client owned one of the largest movie theatre circuits in the world offering premium cinema experience globally faced two challenges and sought at enhancing the revenue through higher F&B sales.

About :

One of the largest movie theatre circuit in the world offering luxury cinema experience across continents.  

Pain Area:

The client was facing two-pronged challenges of increasing occupancy across different time zones and properties. Also, they were looking at enhancing the revenue through higher food and beverage sales which would have much higher margins.

Recommendation:

The recommendation made was to create a series of programs to enhance an email and mobile database. The same was done through the creation of a loyalty program. Patrons who were booking their tickets were designed offers which bundled F&B deals with tickets. Basic email marketing automation was used to design triggers for activating and redeeming offers. The campaigns were designed keeping in mind data from the ticketing platform to enhance yield.

Result

The multiplex was able to increase growth margin per screen by approx. 20%. Over the period of time, the multiplex chain produced the highest revenue per Screen in the industry and the highest profitability compared to its competitors despite having lesser number of screens.

Result

The multiplex was able to increase growth margin per screen by approx. 20%. The over the period of time, the multiplex chain produced the highest revenue per Screen in the industry and the highest profitability compared to its competitors despite having lesser number of screens.