Case study: Gamification implementation study on one of the biggest market giants in the corporate sector

Abstract:

One of the renowned company in the corporate sector sought to digitize their method of getting user engagement and passing on information about their products to their workers scattered across the country.

About:

The client approached us to provide a way to educate their employees through digital medium who were scattered across the country and find out a cost effective way of rewarding their best performers to keep them engaged.

Pain:

One of the million-dollar companies holding a large chunk of the market sought our help to sort out the issues  they were facing because of the traditional methods that were being used in order to curate content for the engagement of their employees across the country. Another problem they faced was the ill-informed workers and their traditional outlook to control business was harming the brand’s revenue and increase of liability.

Recommendation:

Our recommendation was to implement Gamification method into their process to keep up the engagement amongst their employees. With the right application of Gamification a brand can produce tangible profits. This is a world renowned method to cut down on cost, time and man power yet effectively get user/worker engagement. Gamification is the application of games to reward, educate, increase user engagement, motivate and challenge all through one platform.

Result:

The implementation saw drastic rise in the user engagement graph. It had replaced the extravagant award functions and was a cost-effective way of all the things expected by client.