Case Study: Integrated AI marketing for a boutique travel company to save both cost and time

Artificial Intelligence

Abstract:

A boutique travel experience company was spending a heavy amount on their marketing of the products/services and also in getting leads, and thus was searching for some solution that would be both time and cost effective art the same time.

About:

The company is in the business of providing unique travel experiences to its customers. The company has multiple touch points where the customer can interact about the various packages offered by the company.

Pain:

The pain area for the company was that they faced a large cost for marketing products and generating leads. The conversion of leads to the customer involved a lot of time and money wastage as the company aimed at offering the perfect travel plan to each customer. They needed something which would be both cost and time effective.

Solution:

The recommendation was to develop a Chatbot with Machine Learning technology to render the right travel solution to the customers which would use previous data and generate insights to build a recommendation engine which would customize the product offering specific to the customer’s needs.

The Machine Learning / AI models use customer’s demographics, age, location, past interactions data to create a real-time model thereby giving customized Travel Solutions to the customer.

Result

The result after implementation of the recommendation of using Chat Bot with its customized offerings increased the conversion percentage by nearly 20%

Result

The result after implementation of the recommendation of using Chat Bot with its customized offerings increased the conversion percentage by nearly 20%