Case Study: Personal branding strategies to establish an Urban Sociologist on the digital platforms
A 40-year-old author who was specializing in Urban Sociology sought online visibility and recognition for her work.
A 40-year-old author, an alumnus of IIT Bombay, a gold medalist and a housewife, approached us to increase her online visibility and establish herself as a brand on the digital medium. Her confidence level had absolutely crashed because of her works getting no recognition. Acute boredom and loss of self-belief took her over and she was finding it difficult to. Lack of family support got her more depressed.
The main challenge was to calm her down and give reassurance about her career. While acting like her consultants we also developed an empathetic attitude to listen to what she had to say on anything. There was an advantage while placing her in the market as contemporary authors of her domain were not very concerned with their online presence and identity. She was the only such of their kind who was fighting for her digital visibility. Finding the right target audience for her content and establishing her in the market took us a time of about 12 months.
The guidance was to increase her online visibility and make her recognizable across the web was to go through a long process of targeting her group of audience who would consume her content keeping in mind her customer journey. Apart from the technical side of building her online presence, we asked her to write more original content. We grew her audience through just SEO and all organic growth. Content Marketing was extensively applied to establish her as a brand.