CASE STUDY: POS solution with integrated Marketing (Offer)Management Platform for a Retail (Cash & Carry) Wholesaler.

POS solution with integrated Marketing

Abstract:

A Large Retail client in the Wholesale Cash &Carry business,established in January 2017. It is a subsidiary of a Thailand- based B2B Cash & Carry Operator.They are targeting B2C segment by providing customers a wide range of products like fresh produce, packaged food, electronics, stationery, apparel and more, under one roof.

About the Client:

A Large Retail client in the Wholesale Cash & Carry business, established in January 2017. It is a subsidiary of a Thailand- based B2B Cash & Carry Operator. They are targeting the B2C segment by providing customers with a wide range of products like fresh produce, packaged food, electronics, stationery, apparel and more, under one roof.

Pain Area 

Traditionally they used display shelves, where they updated prices and offers by physical methodology (pen & paper). But this method was troublesome since for every price revision, they would have to physically go to the shelf and change the price. Additionally, they realized that their process lacked live data collection for tracking SKU movement to offer price revision and offers in real-time.

The client’s expectation was to improve overall shelf replenishment cycle and increase profit margin.

The solution

We came up with a POS solution which was integrated with a Marketing (Offer)Management Platform, with SKU movement data as an input. First, we set up the Electronic Shelf Label solution integrated with Wifi, across the whole store. We next integrated a Marketing (Offer)Management Platform, such that, the Store Managers was able to monitor the stock movement and based on that change the prices and give appropriate offers. Therefore based on real-time demand analysis, we could control prices across the store without any physical effort to change the labels.

Result

Since this solution was recently offered, we expect 5-10% improvement in shelf replenishment. Also, we enabled the brand to effectively manage promotion/offer with improved Yield Management.

Result

Since this solution was recently offered, we expect 5-10% improvement in shelf replenishment. Also, we enabled the brand to effectively manage promotion/offer with improved Yield Management.