CASE STUDY: PoS Solution with an Integrated Offer Management Platform (OMP) for a Retail Wholesaler.

POS solution with integrated Marketing

Abstract:

A large retail company in the wholesale cash-and-carry business were targeting B2C segment by providing customers a wide range of products like fresh produce, packaged food, electronics, stationery, apparel and more all under one roof.

About the Client:

A subsidiary of a Thailand-based B2B cash-and-carry operator established itself in India in 2017. Their target was the B2C segment and they wanted to provide a wide range of products like fresh produce, packaged food, electronics, stationery, apparel and more, all under one roof.

Pain Area 

They had been using display shelves to update prices and offers by hand. But this method was troublesome because for every price revision, they would have to physically go to the shelves and change the price. They realized that their process lacked live data collection for tracking SKU movement to offer price revision and offers in real-time.

The client’s wanted to improve overall shelf replenishment cycle and increase the profit margin.

The Solution

We came up with a PoS solution which was integrated with an Offer Management Platform (OMP), and with a Stock Keeping Unit (SKU) data as an input. First, we set up the Electronic Shelf Label solution integrated with the WiFi, across the whole store. We next integrated the Marketing (Offer) Management Platform in a way that the store managers were able to monitor the stock movement. Based on that change, they priced their different offers. This helped the client control prices across the store without any physical effort previously involved in changing the labels.

Impact

We enabled the brand to effectively manage promotion/offer with improved yield management. Since this solution was recently offered, we expect a 5-10% improvement in shelf replenishment.

Impact

We enabled the brand to effectively manage promotion/offer with improved yield management. Since this solution was recently offered, we expect a 5-10% improvement in shelf replenishment.