Case Study: The Digital Transformation Study of a Traditional Business

Thedigitalfellow - TRADITIONAL AGENCY TRANSFORMATION

Abstract:

In 2016, one of the big 4 agencies decided that they needed to upgrade their internal team with digital knowledge because of the shifts in the preferences of their client base.

About the client:

One of the largest traditional agencies approached us for a digital business transformation because they faced issues while meeting digital demands of their clients.

Pain area:

The internal team was outdated with their traditional knowledge and methods: these were not enough to cool down issues that were digital. To increase existing business portfolio, the company felt the urge to rope in domain experts. If it wouldn’t, it would lose out business to its competitors. So it sought to upgrade its internal team with digital knowledge and make them self-sufficient. Even the top management personnel needed to upgrade their knowledge about the digital know-how in order to be able to transform the whole business.

Recommendation:

We recommended a 3 months’ training period for the internal team of 120 people. The learning process included strategies of execution too. We hand held their team throughout the process of learning and upgrading vis-à-vis different areas of digital technology and taught them the key terms and concepts. We began teaching right from the basics of digital marketing and regularly conducted exams to certify their levels of expertise.

Impact:

With the successful completion of the training period the team was awarded certificates confirming the upgradation of their knowledge to the digital. They became self-sufficient, and consequently, the whole business went through the digital transformation and learnt how to effectively run their business.