Case Study: Personal Branding Strategies to Establish a Marriage Coach in the Digital Media

Thedigitalfellow - Case study of Personal branding

Abstract:

A home-maker-turned-marriage coach wanted to establish herself in the digital sphere and make her services around solving marital issues in all stages of marital relationship available to a wider range of people.

About the client:

A home-maker-turned-marriage coach aimed at helping the people in distress because of marital issues. She guides couples with her relationship advice and teaches them effective parenting techniques.

Initial discussion:

She approached us to establish herself on the digital platform as a brand.

Pain Area:

As the term ‘marriage coach’ is not very popular in the Indian subcontinent, she was facing problems to get recognition for the services she provides. She realized that establishing her brand identity on the digital platform would increase the number of leads she was getting and would also help her gain recognition for her services.

Recommendation:

We addressed the problem at hand with the help of effective and aggressive content marketing. We published blogs that spoke about the issues faced in marriage and their solutions. We built her image as a marriage coach by giving value to her target audience through blogs, and various kinds of posts in the social media. All the content discussed the problems couples face and the help this marriage coach could extend.

Impact

After implementation of our strategy, her reach increased by 429.65%; click rates showed an increase of 990%. The post-engagements marked an increase of 1275%. Her follower base saw an increase of 16.62%.

Impact

After implementation of our strategy, her reach increased by 429.65%; click rates showed an increase of 990%. The post-engagements marked an increase of 1275%. Her follower base saw an increase of 16.62%.