Case Study: Personal Branding strategies to establish a Marriage Coach in digital
A housewife turned Marriage coach wanted to establish herself in digital and make her services of solving marital issues at all stages available to the mass.
About the client:
A housewife turned Marriage coach aimed at helping the people in distress because of marital issues, guides them for an effective parenting and gives pre-marital advice to couples on the note how they can take on their journey of marriage happily.
Initially, she had approached us with the thought of establishing herself as a brand in the digital platform through effective content marketing strategy.
As the term ‘Marriage Coach’ is not very popular in the Indian subcontinent, she was facing problems to get recognition for the services she provided. She sought out that establishing her brand on digital would be a good thought to increase both her leads and gain recognition for her brand.
We solved the issue through effective and aggressive content marketing. We published blogs that spoke about the issues faced in marriage and their solutions. We built her online image as a marriage coach by giving value to her target audience through blogs, posts in social media that talked about their pain and how she could solve it and hand hold them through the marriage problems of any stage.