Dictionary – C

Word of the Day : Content Management System (CMS) [Digital Marketing acronyms 2021]
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A content management system (CMS) is a software application or a set of related programs that are used to create and manage digital content.

CMSes are typically used for enterprise content management (ECM) and web content management (WCM).

Facts to Know:

The CMS market will reach $123 billion by 2026 
• WordPress powers 34% of the web and is the most popular CMS.
• It has a staggering 62% share of the web CMS market
• Joomla holds a 4.9% share of the market.
• 43.6% of websites use a custom-made CMS
• The most popular hosted CMS for blogging is Tumblr with 472 million accounts
Wix is the fastest growing CMS, expanding 149% year-on-year. 

Meaning: A/B testing is the act of running a simultaneous experiment between two or more variants of a page to see which one performs the best. – UNBOUNCE

📌Facts to Know: My own personal experience after consulting and advising over 120 companies 90% don’t know / hardly use it 👎🏽 sad but that’s the truth ! 

1. Better UX design as a result of user testing can increase a company’s conversion rate by 400%. (Entrepreneur, 2020)

2. 71% of companies run two or more A/B tests a month. (Invesp)

3. 77% of companies perform A/B tests on their websites. (Invesp)

4. 60% of companies perform A/B tests on a landing page. (Invesp)

5. 60%of companies believe A/B testing is highly valuable for conversion rate optimization. (Invesp)

📌Which side of these statistics are you on? 

📌Where can you apply A/B Testing today? 

If you’d like us to help you with this, get in touch on our WhatsApp number: +91 9967630329

Meaning: A/B testing is the act of running a simultaneous experiment between two or more variants of a page to see which one performs the best. – UNBOUNCE

📌Facts to Know: My own personal experience after consulting and advising over 120 companies 90% don’t know / hardly use it 👎🏽 sad but that’s the truth ! 

1. Better UX design as a result of user testing can increase a company’s conversion rate by 400%. (Entrepreneur, 2020)

2. 71% of companies run two or more A/B tests a month. (Invesp)

3. 77% of companies perform A/B tests on their websites. (Invesp)

4. 60% of companies perform A/B tests on a landing page. (Invesp)

5. 60%of companies believe A/B testing is highly valuable for conversion rate optimization. (Invesp)

📌Which side of these statistics are you on? 

📌Where can you apply A/B Testing today? 

If you’d like us to help you with this, get in touch on our WhatsApp number: +91 9967630329