Dictionary -I

Word of the Day : Inbound Marketing [Digital Marketing acronyms 2021]
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Inbound refers to interest (could be sales or marketing driven) that comes in – e.g. cold emails to you, submitted forms on your website, press inquiries, etc.


• 68% of B2B customers prefer to research independently online — meaning the battleground for reaching B2B clients is clearly online
• 90% of searchers haven’t made their minds up about a brand before starting their search
• Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine
• 47% of buyers view at least 3 to 5 pieces of content before deciding to speak with a sales rep
• 87% of buyers give more credence to content that’s shared by an industry influencer.
• 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts (though GDPR may impact that in EU countries)
• 81% of consumers have closed a browser or exited a webpage because of a pop-up ad
• The most successful B2B marketers spend 40% of their total marketing budget on content marketing

Meaning: A/B testing is the act of running a simultaneous experiment between two or more variants of a page to see which one performs the best. – UNBOUNCE

📌Facts to Know: My own personal experience after consulting and advising over 120 companies 90% don’t know / hardly use it 👎🏽 sad but that’s the truth ! 

1. Better UX design as a result of user testing can increase a company’s conversion rate by 400%. (Entrepreneur, 2020)

2. 71% of companies run two or more A/B tests a month. (Invesp)

3. 77% of companies perform A/B tests on their websites. (Invesp)

4. 60% of companies perform A/B tests on a landing page. (Invesp)

5. 60%of companies believe A/B testing is highly valuable for conversion rate optimization. (Invesp)

📌Which side of these statistics are you on? 

📌Where can you apply A/B Testing today? 

If you’d like us to help you with this, get in touch on our WhatsApp number: +91 9967630329

Meaning: A/B testing is the act of running a simultaneous experiment between two or more variants of a page to see which one performs the best. – UNBOUNCE

📌Facts to Know: My own personal experience after consulting and advising over 120 companies 90% don’t know / hardly use it 👎🏽 sad but that’s the truth ! 

1. Better UX design as a result of user testing can increase a company’s conversion rate by 400%. (Entrepreneur, 2020)

2. 71% of companies run two or more A/B tests a month. (Invesp)

3. 77% of companies perform A/B tests on their websites. (Invesp)

4. 60% of companies perform A/B tests on a landing page. (Invesp)

5. 60%of companies believe A/B testing is highly valuable for conversion rate optimization. (Invesp)

📌Which side of these statistics are you on? 

📌Where can you apply A/B Testing today? 

If you’d like us to help you with this, get in touch on our WhatsApp number: +91 9967630329