Dictionary – K

Word of the Day : Keywords [Digital Marketing acronyms 2021]
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What are Keywords?


If you are looking for a simple description as suggested above, then a keyword is a word that serves as a code. It is a word that is used as a reference point for finding other words of its kind or any information regarding those words.

Keywords Statistics


Let’s quickly check out some stats related to how people search for things in search engines.
1. The first 5 organic results in the SERPs account for 67.6% of all clicks (Zero Limit Web)
2. 50% of search queries contain 4 or more words (WordStream)
3. Over 29% of keywords with over 10K+ monthly searches consist of 3+ words (Ahrefs)
4. Roughly 8% of searches are phrased as a question (Moz)

Meaning: A/B testing is the act of running a simultaneous experiment between two or more variants of a page to see which one performs the best. – UNBOUNCE

📌Facts to Know: My own personal experience after consulting and advising over 120 companies 90% don’t know / hardly use it 👎🏽 sad but that’s the truth ! 

1. Better UX design as a result of user testing can increase a company’s conversion rate by 400%. (Entrepreneur, 2020)

2. 71% of companies run two or more A/B tests a month. (Invesp)

3. 77% of companies perform A/B tests on their websites. (Invesp)

4. 60% of companies perform A/B tests on a landing page. (Invesp)

5. 60%of companies believe A/B testing is highly valuable for conversion rate optimization. (Invesp)

📌Which side of these statistics are you on? 

📌Where can you apply A/B Testing today? 

If you’d like us to help you with this, get in touch on our WhatsApp number: +91 9967630329

Meaning: A/B testing is the act of running a simultaneous experiment between two or more variants of a page to see which one performs the best. – UNBOUNCE

📌Facts to Know: My own personal experience after consulting and advising over 120 companies 90% don’t know / hardly use it 👎🏽 sad but that’s the truth ! 

1. Better UX design as a result of user testing can increase a company’s conversion rate by 400%. (Entrepreneur, 2020)

2. 71% of companies run two or more A/B tests a month. (Invesp)

3. 77% of companies perform A/B tests on their websites. (Invesp)

4. 60% of companies perform A/B tests on a landing page. (Invesp)

5. 60%of companies believe A/B testing is highly valuable for conversion rate optimization. (Invesp)

📌Which side of these statistics are you on? 

📌Where can you apply A/B Testing today? 

If you’d like us to help you with this, get in touch on our WhatsApp number: +91 9967630329