Dictionary – U

User exprience curated by thedigitalfellowacademy
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User Experience (UX) covers all aspects that relate to a user’s interaction with a product, service, business, or brand, especially those factors that impact the user’s emotions, viewpoint, attitude, and behavior. In digital marketing, an excellent UX help drive excellent Call-to-Action (CTA) performance.


• Every $1 invested in UX results in a return of $100 (ROI = 9,900%)


• 39% will stop engaging with content when the images won’t load or the loading time takes too long


• 85% of adults think that a company’s mobile website should be as good or better than their desktop website


• 88% of the users are less likely to return to a website after a bad user experience.


• Mobile users are 5 times more likely to abandon a task if the website isn’t mobile optimized


• If a website needs more than 3 seconds to load, 40% of the people leave the website


• 70% of people look at lists with bullet points. 55% look at lists without bullet points – Link. 

Meaning: A/B testing is the act of running a simultaneous experiment between two or more variants of a page to see which one performs the best. – UNBOUNCE

📌Facts to Know: My own personal experience after consulting and advising over 120 companies 90% don’t know / hardly use it 👎🏽 sad but that’s the truth ! 

1. Better UX design as a result of user testing can increase a company’s conversion rate by 400%. (Entrepreneur, 2020)

2. 71% of companies run two or more A/B tests a month. (Invesp)

3. 77% of companies perform A/B tests on their websites. (Invesp)

4. 60% of companies perform A/B tests on a landing page. (Invesp)

5. 60%of companies believe A/B testing is highly valuable for conversion rate optimization. (Invesp)

📌Which side of these statistics are you on? 

📌Where can you apply A/B Testing today? 

If you’d like us to help you with this, get in touch on our WhatsApp number: +91 9967630329

Meaning: A/B testing is the act of running a simultaneous experiment between two or more variants of a page to see which one performs the best. – UNBOUNCE

📌Facts to Know: My own personal experience after consulting and advising over 120 companies 90% don’t know / hardly use it 👎🏽 sad but that’s the truth ! 

1. Better UX design as a result of user testing can increase a company’s conversion rate by 400%. (Entrepreneur, 2020)

2. 71% of companies run two or more A/B tests a month. (Invesp)

3. 77% of companies perform A/B tests on their websites. (Invesp)

4. 60% of companies perform A/B tests on a landing page. (Invesp)

5. 60%of companies believe A/B testing is highly valuable for conversion rate optimization. (Invesp)

📌Which side of these statistics are you on? 

📌Where can you apply A/B Testing today? 

If you’d like us to help you with this, get in touch on our WhatsApp number: +91 9967630329