French Fry Day - 13th July
"Today you ignore me because I'm Potato.
One day I'll be French Fries & you'll crave 😋 for me."
Relatable right? 😁
The same is applicable in today's digital marketing era.
The attention span of human beings has become less than that of Goldfish. So, people like content that they can read on the go. They don’t want potatoes, but yummy bite-sized fries. Good to relish. Easy to digest.
As French Fries is a fast on-the-go food, the micro content (2min read blogs, 1-2 min long videos) are Fast Structured Content.
This content is a repurposed form of the pillar content (2000 words long blogs, or keynote speech videos).
So, the next time you create content for your customers, don't forget to focus on micro content.
Read @garyvee 's Content Strategy Model
So, the next time you create content for your customers, don't forget to focus on microcontent.