National Tofu Day - 1st September

National Tofu Day, a day to celebrate the world's most versatile food rich in protein and with a plethora of health benefits.

Then there’s a TOFU in content marketing too, which is of utmost importance for your brand's health.

Any buyer undergoes a journey from becoming aware of his pain, considering different

solutions & deciding to make a new purchase. This is known as buyer's journey.

Now consider a sales funnel. TOFU (Top of the Funnel) is the first stage of the sales funnel, which matches with the "awareness" stage of the buyer's journey. In this stage, people try to identify their pain area & give a name to it, read different resources, research data, compare reviews, etc.

Learn about the different stages of the buyer's journey & create content accordingly - http://bit.ly/2Ug5hW6