Tug of War Day - 27th August
The 'Tug of War' is on among the social media giants but Google vs Facebook match is worth watching for online advertising. There was a time when Google Adwords ruled this space but the entry of Facebook has revolutionized the industry.
Today, there are 3.8 million Google search queries vs 1 million people logging in on Facebook in just 1 min. But an FB account has a News Feed unique to each account holder. Google ads are ads for everyone.
Each platform has unique benefits. The selection solely depends on your campaign's objective, business type (B2B or B2C) and your buyers’ persona. Learn in-detail: http://bit.ly/2MFyBUZ
Moreover, the future of online advertising is going to be really interesting with the entry of Amazon