World Coconut Day - 2nd September

The irony of life! Yummy things are considered fattening. But then there’s the coconut that’s packed with nutrition & good health. 

 

So that’s a classic case of how you can pitch the same thing to different buyers with different personas. Some punters will come for the delicious cream. Others for the healthy water. Some for milk, others for the husk. Nothing goes waste.  

 

Is your content like a coconut? Layered according to different needs & personas? Does it suit different stages in the buyers’ journey or the stages in the funnel? Is it topical yet evergreen?

 

We could have said start creating such content RIGHT NOW! But that’s not quite coconutty. Start with historical optimization.

 

Read:

  1. The Blogging Tactic No One Is Talking About - http://bit.ly/2NFiXbS
  2. How to Historically Optimize Blog Content - http://bit.ly/2zsC9Bl

Choosing Pages for Historical Optimization - http://bit.ly/2L94zag