World Environment Day - 5th June
World environment day 🌳 is a day that puts our focus on the environment and how it affects our health. Let’s pledge for a cleaner and sustainable planet. 🌍
Nature is constituted by five basic elements: earth, fire, air, water, and space, all existing in perfect harmony.
Similarly, the digital environment has key elements which are responsible for the sustainable survival of your brand. These 6 elements are user, content, design, distribution, analysis, and insights.
Let’s help you demystify each one in detail so that you can make your brand discoverable to your target customers.
1. USER 🙋🏻♂
A user (persona) is someone who may or may not buy your product or service. Every persona has a buyer’s journey, which explains how s/he interacts with your brand. It’s important to focus on your users and their journey towards/with your brand.
2. CONTENT 📝
As they say, “Content is the king” but “context is God”. Therefore, you have to provide relevant and useful content to your prospects and customers and help them solve their problems.
Here are some sources that will help you to hone your skills as a Content Marketer:
1) 22 Tips For Creating Great Content When You Don’t Have a Clue
2) How to Develop a Content Strategy: A Start-to-Finish Guide
3) How to Write a Blog Post From Start to Finish
Design is also an essential element while communicating with your user. If your design is not attractive enough, people may skip/ignore your content. Designers select the right elements and organize them in an attractive and cohesive way in order to attract visitors to engage with your content.
Here are some references to help you understand the science behind the design:
1) Everything You Need to Know About the Principles and Types of Design
2) 11 Graphic Design Trends for 2019
3) Top UX Designers to Follow in 2019
4. DISTRIBUTION 📥📤
After content creation, all you need is to promote it to your persona. Users can now consume content in the format that they want, and in the platform of their choice at their convenient time.
2019 is the year of content marketing and it’s even more important to promote your content than just creating it.
The following sources will help you learn the art of promoting your content like a pro:
5&6. ANALYSIS & INSIGHTS 📊
Analysis refers to understanding how your content is performing whereas insights are related to understanding why the content is performing not performing. A combination of these provide you solutions to questions like:
i) Is your content reaching the right audience?
ii) What type of content should you produce more?
All social media platforms have their own analytics tools but there are certain online social media monitoring and listening tools like Sprout Social or Hootsuite, which help you analyze all social media platforms’ data on a single platform and tell you what people are saying about your brand.
You can also use smart tools like Microsoft Power BI and Tableau to gain further intelligence about your database.
Check out these links below to explore a few analytics’ tools further:
So, the next time you think of promoting your products/services on any digital platform 📱, consider the above pointers.