The blog highlights, the key factors that differentiate the work approaches of both agency and consultancy in the areas of Offerings, Transparency, Pricing, Leadership, Creativity, Value Proposition and Digital Usage. The challenge that the changing business environment is imposing on the two entities and how different agencies are pulling up their socks inpreparation for the change.
Before transformation of your company from a Traditional to Digital, make sure your Chief Marketing Officer is digitally transformed first. Let’s be real. Most CMOs are old. They are from the old school of thought. They don’t understand digital completely. They lack clarity.So they play safe.