As a brand custodian, you have a vision for your brand. You know very well what it stands for, and what it should communicate to your target audience and to the world at large. You may even have hired the best advertising agency you can afford.
An issue concerning all brands in digital marketing is how to create contextual content and promote such content successfully. Inbound marketing principles point out that value addition is the greatest wow factor in any sort of content. Content that educates or gives some sort of valuable information is what any one is searching for in any field.
In the recent times, we’ve had a lot of clients talking about their own content debut.
In the initial stages of engaging us professionally, they opened up about how their attempts to manage their content in-house had turned out to be a disaster. In fact, they were talking to us because they realized their limitations with strategizing and developing content.
Most businesses fail in their digital attempts because they skip one key step before they start creating and distributing content across different platforms. That key step is called persona building. These businesses skip directly to lead generation most of the times but hardly yield satisfactory results as they ignore persona building.
Think about your home – entrance, rooms, walls. The spot you relax in. The spot you entertain guests. Everything as clearly as you can.
Now think of your website. The homepage. The service or product pages. The contact page. The careers page.
Does thinking about your home and your website one after the other bother you? Or does it really make you feel “at home”? Or are you confused about what to think?
THis is a dummy content which is used as a placeholder excerpt
We came across an educational institute once. They wanted conversions, not just leads. Within a span of 6 months, they wanted over 1000 enrolments.
You’d think, wow! That’s being ambitious. Good going! Surely they had a solid strategy to get there?
How photogenic is your business?
Seriously. How image-friendly is your product or service?
The answer to this question will determine what your Instagram content should look like. The answer will force you to think why you copy/paste your content from the other social media platforms and use it for Instagram.