Making a buyer’s persona is the best way to have your target audience at a glance in your marketing and communication efforts. Its most effective when your content marketing efforts are in line with your buyer’s persona. Content marketing is most effective when it has context, which what a buyer’s persona offers. You can learn […]
When was the last time you had the hospital around the corner call you up? To tell you about their “admit one patient and get breakfast free” offers? Or when was the last time your family doctor told you about how his prescribed medicines are better than the other doctors in the area? Do they call and follow up on you showing up for your appointment? On the contrary, they make you wait for your appointments.
Sometimes people think that creating a website is easy, if you have a list of competitors who have decent / generic website architecture and content, they get tempted to simply copy and paste the whole website just like that of the competition.