The short answer is yes.
An elaborate answer is: yes, you need to continue creating funnel-wise content across all the stages of your PLC curve. If you want to keep your sales funnel alive and moving.
This purpose of this blog is to clarify that all content marketing principles, including creating content as per the TOFU, MOFU, and BOFU principles, apply till the time you want your product and brand to be alive.
The corporate fraternity in India is talking about business degrowth and slowdown. The recent layoffs have started conversations about what measures to take in the face of the problem of loss of revenue.
An issue concerning all brands in digital marketing is how to create contextual content and promote such content successfully. Inbound marketing principles point out that value addition is the greatest wow factor in any sort of content. Content that educates or gives some sort of valuable information is what any one is searching for in any field.
Content technically changed my life. I consume content from everywhere. It’s been an old habit. This habit changed my bank balance. It’s simple, so all of you reading this can also try.
It is called “Inbound Marketing” by Hubspot’s Brian Halligan and Dharmesh Shah. Please note that Hubspot didn’t pay me to write this. This mention was necessary as it is the best thing to have happened to my life.
