In 1970s & 1980s, Kolkata, was the prime location for all big corporate/advertising agency headquarters, boasted of having a maximum talent pool of creative brains.Gradually, the big clients shifted to Mumbai, resulting in a shift of big marketing/advertising agency headquarters. This caused a shift of the talent pool from Kolkata to Mumbai. Now over a period of time, all big advertising agencies have closed shop or shifted, making Kolkata lose its charm of talent pool & making it a dead city for agencies.
To win the hearts of your clients, you need to win the hearts of your employees first. In my 25 years of experience, I have seen companies treating their clients as a god, but their employees as slaves. For such companies, it merely takes 24 hours to replace an employee. But is that the right practice to follow?
Before transformation of your company from a Traditional to Digital, make sure your Chief Marketing Officer is digitally transformed first. Let’s be real. Most CMOs are old. They are from the old school of thought. They don’t understand digital completely. They lack clarity.So they play safe.
I have had numerous people come in with the idea to work in my company and saw them leave when they could not fit into the culture I have built in my office.