Brand Audit & Advisory

Advising how to turn businesses into brands by constructing their brand pillars

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Branding ≠ Sale/Discount

Traditional ad agencies look at branding as announcements of offers of discounts or sharing festive greetings. The Digital Fellow’s Brand Audit & Advisory investigates a brand’s presence in terms of more than 70 parameters to help create the most suitable personality.

Benefits

ROI in Performance Delivers Faster Delivery

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Resource Optimization

Investing in domain expertise helps in-house team focus better on core goals

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Performance

Smoother performance of every project is an outcome of conscientious administration

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Better Leads

Strong research & strategy yield far better pay-offs in generating leads & overall productivity

Components

Brand Audit & Advisory Touches All Levels of Branding

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Brand Essence

Defining long term & short term brand character, pillar, culture & soul

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Brand Strategy

Designing positioning vis-à-vis other brands & sister brands

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Brand Communication

Crafting message strategy mapping brand essence to buyer personas’ needs

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