http://www.thedrum.com/news/2017/11/15/inside-agencies-fight-against-disruption-asia-pacific

Blog 2 -Inside agencies’ fight against disruption in the Asia Pacific

The blog highlights, the key factors that differentiate the work approaches of both agency and consultancy in the areas of Offering, Transparency, Pricing, Leadership, Creativity, Value Proposition, and Digital Usage. The challenge that the changing business environment is imposing on the two entities and how different agencies are pulling up their socks in preparation for the change. It illustrates with examples how agencies and consultancies are harnessing each other’s talent to work in sync for getting business, giving room for a variedfuture prediction about the market.