Common Mistake Marketers do on Digital Platform | Keynote at World Marketing Summit 2020

Reason for approaching TDF: Nowadays, brand owners open up social media accounts across platforms and think they’ve gone digital. In this keynote,

10 Sep, 2022

https://www.youtube.com/watch?v=G-Yge_EB5L8

Reason for approaching TDF:

Nowadays, brand owners open up social media accounts across platforms and think they’ve gone digital.

In this keynote, Subhobroto talks about how the brand manager or the marketeer expects instant lead generation before even starting digital marketing. They keep posting randomly, expect responses and fail. They spray content and pray for responses aimlessly. However, digital marketing is not done with a traditional mindset. You do need to have the basic knowledge of traditional marketing to attempt this feat. But replicating traditional approaches in the digital world does your brand more harm than good. Uploading 5 posts or creating 2 videos once in a while doesn’t even make you eligible to call yourself a digital marketer or influencer. The market is flooded with fake influencers and content writers who may know how to write but are ignorant of the science behind digital content writing.

To simplify your issues, here is a breakdown of the basic digital marketing rules: •Digital is 99% science and 1% creativity •Your website must be UX-simplified •Your blogs must contain certain keywords Traditional mindsets don’t gel with a digital mindset. Desktop designs don’t work on smartphone screens.

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