What and Why is a Digital Brand Audit | Social media audit | TheDigitalFellow

Have you ever thought of Digital Brand Audit? ? In this keynote, Subhobroto talks about what brand audit is. It’s a process of analyzing loopholes and leakages in a business that one may not know of. Digitally, an ideal brand audit has different steps such as ensuring if the brand assets are created as per user journey, persona building and brand status through perceptual mapping. It’s a demanding job that needs you to adapt to digital processes. Most of the CXOs and CMOs come from a traditional marketing background. But even after having 26 years of experience in marketing, I have unlearned many traditional marketing stereotypes to

15 Oct, 2022