What fishing can teach you about Digital Marketing?
First thing first, get down from your traditional seat. Change your mindset!
Digital needs a fresh outlook.
Market Understanding is the most important. So take a look around the Digital Environment.
Just like different varieties of fish in rivers, ponds, and seas. Each Digital Channel gives you a different catch!
Pick the right tools and observe… Because traditional eyesight gives you Limited Vision.
Of course… What’s the fun without Competition!
But don’t freak out! Al you need is knowledge and mindset. It’s always wise to play a new card! Just try!
Look for Knowledge. Look for a Digital mentor!
Maestros who know the Best Practices!
Learning and Understanding is the First Step!
Don’t fizz out a Digital bottle with Traditional Juice.
Take Advice. Accept the Lessons.
Evaluate the Learnings in your own scenario.
Implement Expert advice. Know they are experts for a reason.
Get into Action! Make up a Persona of your Ideal Customer.
Check for the right equipment. Decide the order in which you want your customers to perceive your brand.
Outdated baits won’t attract your desired fish. Make varieties! A/B Testing always helps assess what works better, where and for whom.
Assess Baits in the order of Priority and Importance. Don’t Spray and Pray!
Make content according to each Digital Platform. Choose your worm according to the level of water you aim to reach.
Reach out for the Right Strategy. Most Importantly, Remember… It takes Time and Patience.
Just like there are different fishing rods for different purposes, your strategy also has to be different for each Digital Channel, for Better Results!
Sometimes, feed your fish customized food. They’ll Love it!
Just top it off with your Customers’ Preferences… And attract the right fish!
Keep your Analytics handy. This will help you catch the fish you actually want to!
The thread thickness determines your destined catch. Similarly, the time you invest in your Digital Strategy, Determines your ROI!
You decide the level you want to reach by producing the right content for each level (TOFU, MOFU, BOFU)
Strong Strategy, Right Content, and Absolute Knowledge are your 3 lifesavers in Digital!
Also, Be Confident about yourself!
Before leaping into action, remember to have a thorough knowledge of the Market Gaps you aim to bridge.
Ready… Steady… SPLASH!
Don’t expect an Immediate Conversion!
It takes time for your Content to reach the Right Customers!
Trust and Test your Customers to Relate to you!
Be Patient. Get yourself a comfortable spot, and wait!
Correct Analytics and Right Content, Will help you reach out to the right audience!
Use Lead Nurturing to land the Biggest Catch!
Marketing Automation will help you understand when your Prospect is ready to invest their trust and get Converted!
Forget Immediate Gratification! Learn Drip Marketing!
To Achieve anything, you need Effort and Tactics!
A Big Catch is Not Easy!
Implement Lead Generation Process and Just Hang On!
Right Content with the Right Context Always works!
Remember… It’s always about the Customers and Not the Brand!