Store Owner(Crying): What will I do now? My business is finished!
TDF: Hey! What’s wrong? Why are you crying?
SO: Oh! Thank God Subho, I’m glad you’re here. Please help me!
TDF: What happened? Where’s all the jewellery? And where’s all your staff?
SO: You see… It all started 6 months ago. Sales were good. Actually, they were great! But growth had come to a standstill! It was then that I spoke to my daughter. She asked me to promote my business online. I also noticed that online ads are cheaper. So, I decided to give it a try! Then, I created a Facebook page and boosted it!
TDF: Wait… You boosted your Facebook page?
SO: No no no! I didn’t boost it… My daughter did!
TDF: So, I’m guessing your daughter understands Digital Marketing.
SO: Well, I’m sure she does! She has got tons of online followers. So…
TDF (Interrupting): Does she have any training whatsoever in Digital?
SO: No, but she’s a talented fashion designer. She knows her stuff & the right people! Trust me! Whatever she was doing worked! My shop used to be full of customers after those ads! I mean, why else would I decide to stop putting out hoardings?
TDF: What happened then?
SO: Then my daughter left for Paris to work for some famous fashion designer. She has been guiding my team from there! But it’s so complicated! It’s not like a hoarding or a newspaper ad. Throw some money & your ad is up! Help me please!
TDF: Hmmm… Tell me then… Did you do any persona interviews before your err… Campaign Boosting?
SO: Uhh… No… But what about it?
TDF: Mhmmm! And what offers have you given to your customers?
SO: Uhh… No… I … I’m not sure… I just boost!
TDF: Is your website as per the best practices?
TDF: Look, my friend! It’s good that you’ve made serious effort towards going digital with your business… But it’s not as simple as creating a Facebook page & boosting it. There’s a way to do it.
SO: But… how? I don’t follow…
TDF: Well then, let me show you the digital process through the process of making diamonds!
Here’s digital marketing in terms of 5 Cs of diamonds!
Cut = Content
Content can be anything. Your cut will shape it beautifully as:
Colour = Visual Impact
Your content should be delivered with relevant & meaningful:
Clarity = Research
You should do intensive research on:
Social media usage
Carat = Engagement
Content attracts engagement in the form of:
Certification – Link Building
You would develop credibility if your content is linked to by:
#Dimondindustry #DigitalMarketing #thedigitalfellow