Digital is not a thing of the future. It is happening now. The global market has changed drastically with the advent of digital in marketing and every business is embracing this change with time. This is the oxygen for businesses to survive and stay relevant.
People often come up with weird logics to prove themselves right and protect, cushion their egos. This practice is what results in the individual downfall and also the brands they are associated with.
Humans have a very bad tendency of always following easy short cuts. Hard Work repels them. It is always about easy money, easy recognition, easy success.
With the fast growing of social media, people have started just following the trend of profile names for e.g. – weekend chef, which has nothing to do with the literal meaning of the word.
I have encountered many people on social media who claim to be some kind of digital expert but have no idea how the digital works.
People who have been practising the traditional way of marketing their whole life, with the sudden change in customer behaviour and the market are left at a gap.
Content Marketing is not easy. As much as it is needed to build a brand on digital platforms, it is also essential to guide by the rules content marketing imposes.
I have had numerous people come in with the idea to work in my company and saw them leave when they could not fit into the culture I have built in my office.