Hashtags are an unique strategy for categorizing the desired content for the ones who prefer to be reached with the same type of content.
Hashtags are a unique strategy for categorizing the desired content for the ones who prefer to be reached with the same type of content.
The ‘#’ symbol precedes the tag followed by one or more keywords that lead individuals to conversations over the social media such as twitter and Instagram they want to be a part of.
#Hashtags have become an important part of the social circle.
These #hashtags play a very integral part in marketing and creating awareness for your brand. It also improves your reputation online. In micro-blogging communities as vast as
Twitter hashtags brings all ideas under one thread so that the user experience is more enhanced and people don’t have to browse through millions of random tweets to get their desired information/content without wasting any time.
Using Hashtags on social media:
Twitter– Home of the hashtag. Twitter is the birthplace of the hashtag as we know it today, so it is no surprise that they’re widely used on the network. In fact, tweets with hashtags get 2x more engagement than tweets without them, according to research by Buddy Media.
Instagram– Hashtag hotspot. Like Twitter, hashtags have become a staple on Instagram. Instagrammers love them so much that interactions are higher on posts with 11+ hashtags (according to Buddy Media). Although, when it comes to brands, many experts recommend no more than 3-5
Facebook- Use sparingly. Facebook’s hashtag capability has been available for just under three years now, but unlike Twitter and Instagram, hashtags haven’t become quite as popular on the site. When you click on or search a hashtag on Facebook, you will typically find a rather eclectic mix of posts — mainly because many people still find them foreign to the interface and are reluctant to use them regularly.
Hashtags should be short and sweet, not long and hard to read. Hashtags that include multiple words strung together or an entire thought are not effective and lack readability.
- #Please #Do #Not #Hashtag #Every #Single #Word #In #Your #Post
Similar to the first don’t, hashtagging every word in a post looks sloppy and can be annoying for users to read. The point of using a hashtag is to tag your post with a particular thought or topic – by hashtagging every word in your tweet, you aren’t effectively joining conversations, and your posts look unprofessional.
- #Hashtag Breaking #So…2011
Just a general rule of thumb, if you want to hashtag two or more words together, do not put a space between them, this will result in only tagging the first word in your post. Also, adding a symbol to a hashtag will break it apart (numbers are okay though).
- #Proofread That moment when a seemingly innocent string of words takes a turn for the worst. Though a phrase may seem normal, things can change when the spaces are removed and new words are created from the same phrase. As with any copy, proofread hashtags before posting them.
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